Directive Senior Strategist in Paid Media
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Join Directive Consulting as a Senior Account Strategist, specializing in Paid Media for growth-minded SaaS companies. Implement high-performing strategies to foster client relationships. As a Senior Account Strategist at Directive, you will be key to driving success for SaaS clients through innovative Paid Media solutions. This role requires a minimum of three years at a digital agency, focusing on strategic PPC management and data-driven decision-making. You will collaborate with clients to create tailored strategies that achieve their business objectives and optimize campaigns based on performance insights. Key Responsibilities:
- Manage and lead a selection of Paid Media accounts
- Act as a liaison between clients and internal teams
- Craft strategic plans for clients each quarter
- Optimize Pay-Per-Click campaigns effectively
- Analyze data to enhance campaign performance
- 3+ years in digital marketing, specifically agency
- Exposure to B2B SaaS clients and their needs
- Comprehensive knowledge of PPC channels
- Ability to analyze data with various tools
- Strong project management skills
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