Demand Generation Specialist

Ready to make a real impact on communities across North America?

PSD Citywide isn’t just a software company; we’re transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning solutions, we provide cutting‑edge software and expert advisory services that improve infrastructure and public services.

Why join us? We are a "Fun-clusive" organization This means we intentionally foster a supportive and engaging culture where your contributions are celebrated, your skills are rewarded, and your career growth is encouraged. Ready to influence change? Bring your expertise in technology and data to our team and directly shape how local governments improve service delivery. Apply now

Job Description

The Demand Generation Specialist will be responsible for creating, executing, and optimizing multi‑channel marketing campaigns that generate high‑quality, sales‑ready leads (MQLs) and accelerate pipeline growth. This role requires a strong blend of analytical skill, creative campaign execution, and technical marketing expertise within a complex B2G/B2I sales environment. The ideal candidate has 3+ years of hands‑on experience primarily managing the technical execution of demand generation campaigns in a B2B SaaS environment, with a demonstrable track record of improving MQL velocity and quality. This is a Full Time Remote based role within Canada.

Responsibilities & Duties

• Campaign Deployment: They are responsible for the hands‑on building and launching of all lead generation campaigns.
• Conversion Rate Optimization (CRO): They own the testing and optimization of all conversion points—landing pages, forms, and calls‑to‑action (CTAs). By improving conversion rates by even a few percentage points, they can instantly boost lead volume without increasing ad spend, directly accelerating lead generation efficiency.
• Budget Efficiency: They manage the day‑to‑day bidding and targeting in advertising platforms, ensuring the budget is spent on high‑performing segments and channels, which lowers the Customer Acquisition Cost (CAC) and makes growth more sustainable.
• MarTech Management: They manage the technical connections between advertising platforms such as LinkedIn and the Marketing Automation Platform (MAP), and the CRM. This ensures reliable data flow, preventing "leaks" in the funnel where valuable leads might be lost.
• Lead Nurturing Mechanics: They build, test, and segment the automated email nurture tracks, ensuring MQLs who aren't yet sales‑ready remain engaged with relevant, value‑driven content until they show enough intent for a sales handoff.
• Lead Follow up: Proactively follow up with new prospects after a webinar and after new prospects have connected with the PSD team at an event.
• Reporting: Ensure accurate reporting of new leads and conversations generated.
• Audience Segmentation: They execute precise audience targeting based on defined Ideal Customer Profiles (ICPs)(e.g., municipal size, specific titles, existing technology).
• Other duties as assigned.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Communications, or a related discipline.
• 3+ years of hands‑on experience primarily managing the technical execution of demand generation campaigns in a B2B SaaS environment, with a demonstrable track record of improving MQL velocity and quality.
• Lead Generation: Proven track record of generating consistent leads.
• Ad Platform Management: Hands‑on experience creating, optimizing, and scaling paid acquisition campaigns across platforms relevant to B2B, such as LinkedIn Advertising.
• CRM Mastery: Strong working knowledge of Salesforce. The specialist must understand the lead lifecycle, MQL definitions, and how marketing activities impact the sales pipeline and reporting.
• Marketing Automation Platform (MAP) Proficiency: Deep experience with HubSpot This includes campaign creation, lead scoring, segmentation, drip campaigns, and complex workflow building.
• A/B Testing & Optimization: Experience designing and executing experiments (A/B testing landing pages, subject lines, ad copy) to continuously improve conversion rates at every stage of the funnel.
• Content Strategy & Mapping: Understanding of how to map different types of content (eBooks, webinars, case studies, blogs) to different stages of the buyer’s journey (Awareness, Consideration, Decision).
• Sales Alignment (Smarketing): Proven success working collaboratively with the Sales team to ensure MQL definitions are agreed upon, leads are followed up on quickly, and feedback is incorporated into campaign design.
• Excellent Communicatio