Marketing Programs Manager

4 weeks ago

Canada Ledger Bennett Full time

Us.

We're on a mission to be the biggest B2B agency in the world. How? By rethinking what B2B agencies can deliver. By going further than just building campaigns that lead to MQLs. By developing strategies that keep working post-sale and building deeper, more meaningful customer relationships.

We built our talented, flexible-working team based on three principles. We're inventive, always looking for new ways to deliver. We're authentic and believe in being true to ourselves. And we're ambitious in our approach to doing things differently.

As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to "embed" talented agency individuals into our client's business, developing meaningful relationships with key stakeholders to deliver on our client's exciting marketing plans, all with the support of a fully-fledged global marketing agency.

Sound good to you?

The role.

We are looking for a Marketing Programs Manager / Campaign Manager responsible for execution, management, optimization and performance of global marketing campaigns across the organization. This role will bring together all marketing stakeholders to build and execute a comprehensive go to market strategy that engages our audience through all phases of the customer journey. In this role, you will collaborate cross-functionally with various teams within the wider business, develop new campaign creatives, and identify learnings to inform campaign optimizations and new campaign ideas.

What You'll Be Doing

  • Create and execute new marketing campaigns across channels
  • Have a thorough understanding of digital marketing
  • Develop and launch new campaigns to help customers see value from the product
  • Rigorously test and continually optimize current campaigns and channels
  • Collaborate cross-functionally to develop messaging and creative
  • Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testing
  • Work to have a deep understanding of audiences, product suite and how to increase engagement and a feeling of satisfaction with the value the product delivers for our customers
  • Create new campaigns with unique audience segmentation

You.

  • Have firm ideas of what constitutes good campaigns that will help customers - and how to test out new ideas
  • A self-starter with 3+ years of campaign management experience with B2B audiences at a high growth / high tech company
  • Experience building strategy and execution of marketing campaigns across various channels
  • Proven ability to drive customer engagement and retention (nurture and retention)
  • Proven experience with audience segmentation and creating end to end customer journeys based on audience segmentation
  • Excellent project management skills with the ability to manage multiple projects simultaneously and flag issues when you need help
  • Extremely strong collaboration skills with deep experience working across other Marketing teams (product marketing, content marketing, digital marketing); experience partnering with Customer Success a plus but not required
  • A keen eye for design and copy
  • Strong analytical skills with a passion for testing and measuring results
  • Operational experience working in a large global organization
  • Be adept at communication and creative development across all channels
  • Think out of the box - you're a creative problem solver
  • Understanding of budgets and work closely to maximize spend
  • Be a "People Person"
  • Client focused and seek delivery excellence
  • Experience with Wrike project tracking software a plus
  • Understanding of Sales Navigator a plus but not required

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Our people are our strength so finding ways to value and reward them is important to us. Discover more about who we are:

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