AI Marketing Operations Lead at Vidyard
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Launch your career as an AI Marketing Operations Lead with Vidyard, a leader in AI-powered video solutions. This remote role focuses on building campaign automation and leveraging AI to enhance marketing workflows. As an individual contributor on the Demand Generation team, you will craft and manage complex, signal-based automation workflows across platforms like Salesforce and Marketo. Your expertise in AI tools will help optimize campaigns and enhance lead management, ensuring smooth transitions from engagement to sales opportunities. Key Responsibilities:
- Design and execute multi-touch nurture and lifecycle programs
- Build engagement nurture logic and lead scoring models
- Manage data integrity and platform assets required for campaigns
- Implement and monitor AI-driven automation for marketing
- Maintain tracking for performance metrics and insights
- 3+ years in marketing operations or automation
- Proficiency with tools like Clay, Zapier, and Salesforce
- Experience in campaign design and lead management
- Knowledge of GDPR and data privacy laws
- Strong analytical and communication skills
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