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Social Media Coordinator, Influencer Marketing

1 month ago

Toronto ON, Canada Aiori Full time

We're known for our inclusive closure innovation, elevated editorial aesthetic, and timeless designs that celebrate personal style without compromise.
We're entering an exciting new chapter built around growth through storytelling-driven organic content and a community-first approach. We're looking for a strategic Social Media Manager to help us elevate our presence, nurture our audience, and scale.
The Social Media Manager will be responsible for managing and executing social media marketing campaigns, creating and curating engaging content, developing content strategies, optimizing social media platforms, and writing captivating social media posts.
Employment Type: Full time
Core ResponsibilitiesSocial Strategy & Planning
Develop and execute monthly content calendars aligned with launches, campaigns, paid strategy, and brand goals across our Instagram and TikTok.
Build frameworks for IG Reels, TikToks, static content, and community features.
Content Direction & Oversight
Ensure all content is on-brand, visually cohesive, and strategically aligned.
Edit or refine light content when needed
Source, vet, and negotiate with content creators.
Manage product gifting and creative guidelines.
Repurpose influencer content for organic and paid use.
Community Engagement
Respond to comments, DMs, and community conversations.
Identify loyal fans and create opportunities to feature community voices.
Track and report performance weekly and monthly.
Identify content patterns, best-performing angles, and improvement areas.
Collaborate with paid media to align creative insights across teams.
2-5 years of experience in social media content and community management for brands, preferably in fashion and fashion accessories space
~ Degree in marketing or relevant field is an asset
~ A strong portfolio demonstrating creative storytelling and strategic thinking
~ Experience making TikToks/Reels (including editing, and knowledge of the both platforms) is required
~ Advanced understanding of the impact of social media and experience measuring its performance
~ Experience with editing software (eg. Eye for viral content, engaged with latest trends on social platforms
~ Free Jewellery
Flexible, hybrid work environment in Toronto