Vice President, Marketing, Sales and Business Development

4 weeks ago


Edmonton, Canada Marmon Holdings Full time

Sterling Crane Canada Vice President, Business Development – responsible for sustainable and profitable growth of Canadian crane businesses. Location: Edmonton, AB (open to other locations in Canada). Responsibilities Assists in developing and executing strategic plans and annual budget for Sterling Crane Canada. Leads and directs the analysis of customer markets and competition in the crane services and related markets. Develops and leads effective pricing and sales strategies. Educates, coaches, mentors and trains all customer‑facing sales employees on current and relevant tools such as 80/20, quartile analysis and value pricing methodologies. Continuously improves the skill set and capability of the sales team. Develops and executes a broad strategy for growth of the crane sector that includes organic sources of sustainable and profitable growth. Manages current portfolio of customers and provides ongoing evaluation of opportunities to grow and improve profitability. Develops executive‑level customer relationships with key decision makers. Develops analysis of opportunities within existing markets for winning new customers and conducts market research to stay informed of industry trends. Analyzes and identifies opportunities for geographic expansion in current branch footprint. Collaborates with business unit leadership, sector, and corporate resources to deliver on company objectives. Manages and continually develops the estimating department within Sterling Crane Canada ensuring all proposals are answered with a high degree of professionalism and accuracy. Interfaces with contract management on setting commercial term structure and negotiations of terms and conditions. Leads all outbound marketing efforts for Sterling Crane Canada, including the use of social media (LinkedIn, Twitter, etc.) and inclusive of market engagement through forums, events and conferences. Frequent travel to multiple locations within Canada and interaction with internal stakeholders. Qualifications Bachelor’s degree in business or a related field (or equivalent) required. Extensive commercial or operational leadership experience in the crane/construction industry preferred. Extensive experience working with general contracts, EPC/M businesses and engineering firms. Extensive knowledge of oil & gas, petrochemical, mining, power (conventional and renewable) and civil/infrastructure industries preferred. Minimum of 10 years of sales leadership required. Contact Leanne Laidler, Director – Human Resources Email: Email : Our Business : Hiring Information We are an equal‑opportunity employer. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process. Closing Date: Open until filled. #J-18808-Ljbffr



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