Associate Manager, Market Planning

1 week ago


Brampton, Canada NEWELL Full time

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership. Position Title: Associate Manager, Market Planning & Development Location: Brampton, ON Segment: Outdoor & Recreation Reports to: Sr. Manager, MD&P The Associate Manager of Market Development & Planning (MDP) serves as a voice of the Outdoor & Recreation expert. The Outdoor & Recreation is a $60M business segment for Newell Brands and includes the Coleman, Contigo and bubba brands. This individual helps the broader MD&P team execute the delivery of the Segment's annual sales and profit budget. This role serves as the voice of the Segment with Newell Brands' Sales teams and serves as the Voice of the customer to the business segment. This role helps capture actionable market insights and translates them into high-level sales strategies that drive growth for both the segment/brand and retail customers. Key Responsibilities Strategic Planning Helps execute the Segment's 3-year Strategy and Annual Brand Plans. Helps develop Category Playbooks and tactics (DSMP expectations). Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar. Helps identify new business opportunities and aligns resources to capture incremental opportunities. Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives. Constantly monitors competitive activity, is an Industry expert for the Newell's Outdoor & Recreation. Sales Execution Helps ensure Segment business plan execution and delivery. Helps with the execution of Segment plans. Understands Pan Newell Risks, opportunities and Sales Capability development. Helps with the execution of Segment DSMP objectives: Helps define channel and customer product assortments to maximize shopper reach and Newell's share of retailer's assortments. Helps define online and #J-18808-Ljbffr



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