Regional Marketing Senior Manager

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.Make an impact with our Regional Marketing team as a Regional Marketing Manager – Calgary Office. This diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP’s unique value proposition stands out from the crowd. As a trusted advisor, you’ll execute marketing campaigns that promote MNP’s brand.MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.ResponsibilitiesStrategic MarketingWork with the Regional Managing Partners (RMPs) in Calgary, service line and client group leaders within the regions to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness and positioning and create sales opportunities for our practitioners in CalgaryCollaborate with the Western Canada Regional Marketing team including: the Senior Director Marketing, Western Canada, other Western Marketing team members and the National Marketing teams to deliver impactful campaigns and in‑market activities for the local market. Organize client prospect programs in conjunction with internal resources and internal marketing‑related initiativesLead the annual marketing plan and budget development, to drive our brand awareness and market positioning, and create sales opportunities for our practitionersMeasure, understand and report on the impact of marketing activities; analyze reporting information and make recommendations/adjustments to plans and programs where necessaryManage and monitor marketing budgets, analyzing variances between planned and actual spend and recommend correct actions, as necessaryDevelop and execute strategies for internal awareness to stakeholders of solutions relevant to other regions and niches to promote cross‑sellingBuild strategic alliances and foster marketing relationships with key stakeholders in the marketplace including with associations, boards, influencers, media, and the communityOrganize client prospect programs in conjunction with internal resources and internal marketing‑related initiativesDevelop creative campaign briefs, lead concept development and executionIdentify, negotiate and manage strategic sponsorships of all sizesMaintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures, and tradeshow equipmentLeadershipManage, mentor, motivate and coach team members towards professional and personal development by setting clear expectations, providing feedback and addressing performance issues promptlyConduct formal, written annual performance reviews for direct reportsGather and interpret insights and assess the competitive environment, MNP market share and brand positioningMaintain awareness of changes to regional marketplaces, study economic indicators in the regions and identify current and future market and industry trendsUnderstand vendor arrangements/structures and develop and maintain those relationshipsAdhere to firm processes and best practices, including the use of consistent marketing and budget templatesContribute to the development of new ideas and approaches in order to improve marketing processesSkills and ExperienceCompletion of a post‑secondary degree in Marketing (or equivalent / similar)Minimum of seven (7) years of experience in a marketing management capacity and a demonstrated understanding of the entire marketing processExperience working in a professional services environment or marketing agency environment considered an assetUnderstanding and experience working in the local marketplace is an assetUnderstanding of how to build and reinforce effective working relationships within and across teams and with key stakeholdersPossess strong presentation and reporting skillsPossess business development skills and knowledgeStrong computer literacy including effective working skills of Database MarketingSoftware and Microsoft Word, Excel and PowerPointExperience with web, digital and social media platformsA valid driver’s license is necessaryMyRewards@MNPWith a focus on high‑potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible ‘Dress For Your Day’ environment, firm sponsored social events and moreDiversity@MNPWe embrace diversity as a core value and celebrate our differences. We believe each team member contributes unique gifts and amplifying their potential makes our business stronger. We encourage people with disabilities to apply #J-18808-Ljbffr