Content & Engagement Specialist

At Abbotsford Nissan, we’re all about people - our customers, our community, and our team. We’ve built strong relationships across the Fraser Valley by delivering exceptional service and a friendly, low-pressure environment. Our culture blends professionalism with approachability. We work hard, have fun, and take pride in seeing our team members grow their skills and careers. If you’re passionate about the automotive industry and customer service, Abbotsford Nissan is where you can make a lasting impact. Role Summary The Content & Engagement Specialist is a creative and strategic marketing professional responsible for strengthening the Steve Marshall Group’s online presence. This role focuses on developing engaging content, managing social media platforms, supporting community engagement, and driving lead generation through digital initiatives. By highlighting the people and communities behind our brand, the Content & Engagement Specialist will play a key role in connecting with customers, enhancing brand reputation, and supporting dealership growth. Key Responsibilities Content Creation & Social Media Manage and create content for all social media channels, including Facebook, Instagram, TikTok, and LinkedIn. Develop engaging posts, videos, stories, and blogs aligned with marketing goals. Create marketing advertisements, META ads, and banners for the website. Ensure all content is consistent with brand standards and OEM guidelines. Community Engagement Actively engage with followers by responding to comments, messages, and interactions. Support and capture local community sponsorships and events for online promotion. Showcase team members, culture, and diversity to build authentic connections with audiences. Digital Marketing & Analytics Contribute to SEO initiatives and increase website traffic through social content. Update website content weekly to ensure information remains fresh and relevant. Track and report social media engagement, website traffic, and campaign performance. Support Google Analytics reporting and lead generation campaigns. Monitor social media trends and adapt strategies to stay competitive. Qualifications & Requirements Proven experience in content creation, social media management, or digital marketing (automotive industry experience is an asset). Strong writing, editing, and storytelling skills with attention to detail. Proficiency in content management systems, social media platforms, and analytics tools. Basic graphic design skills; experience with Adobe Creative Suite or Canva preferred. Photography and video editing skills considered an asset. Strong organizational and project management skills. Ability to manage multiple priorities and collaborate within a team. If you believe you’d be a great fit for this role and our team, we’d love to hear from you Please submit your resume for consideration. We sincerely thank all applicants for their interest – however, only those selected for an interview will be contacted. We are proud to be an equal opportunity employer committed to creating a workplace that is welcoming, inclusive, and respectful. All employment decisions – including recruitment, hiring, training, promotion, and compensation – are made without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable law. We believe diversity and inclusion make our team stronger, and we’re dedicated to fostering an environment where every employee feels valued, supported, and empowered to succeed. If you require an accommodation during the selection process, please let us know. We will work with you to ensure your needs are met in accordance with applicable laws. #J-18808-Ljbffr