Senior Specialist, Digital Media

OverviewSleep Country Canada/Dormez-vous? (SCC/DV) is inspired by our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives. Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 30-year foundation of taking care of each other and our customers’ sleep needs. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and a diverse best-in-class team to be Canada’s leading sleep partner. We’re looking for someone to join our exceptional team as we continue to advance the future of sleep wellness. Role DescriptionSleep Country Canada is looking for a Senior Digital Media Specialist to drive revenue growth and customer acquisition through paid social media campaigns. This role is ideal for someone who thrives in a fast-paced environment and has a strong grasp of full-funnel digital marketing within DTC (direct-to-consumer) or omni-channel retail environments. In This Role You Will Lead the planning, execution, and optimization of paid social campaigns focused on driving new users, quality traffic and sales. Manage daily paid social operations including budget allocation and management, ad & audience set up and performance focused optimizations. Develop testing strategies for creative, copy, audiences, and placements to maximize overall revenue, site traffic and in-store traffic. Oversee execution of creative/assets, ensuring they align with platform best practices, brand and platform specs. Manage and track assets provided as well as tracking and sharing creative performance. Analyze performance metrics (e.g., Conversions, Revenue, ROAS, CPA, CVR) and create regular reports with clear strategic recommendations. Monitor competitor activity and industry trends to identify growth opportunities and maintain a competitive edge. Work with analytics and site teams to troubleshoot product feed and tracking issues. Build and maintain strong working relationships with several internal teams, including but not limited to eCommerce, Marketing, Merchandising, Information Technology, Customer Service, Purchasing and Sales. Assist with maintaining and managing vendor and agency relationships. Qualifications & Experience 2-4 years of experience in paid social media marketing with a proven track record of scaling paid social campaigns efficiently. A University Degree or College Diploma in Marketing/Business/E-Commerce or a related field from an accredited institution. Deep expertise in managing campaigns on Meta (Facebook/Instagram), TikTok, and Pinterest. Demonstrated success optimizing toward revenue-focused KPIs (ROAS, CAC, LTV) and scaling campaigns efficiently. Experience working with product catalogs, dynamic product ads (DPAs), and pixel implementation/troubleshooting. Advanced analytical skills; comfortable working in Excel, Google Analytics, and platform-native dashboards. Ability to collaborate across teams, manage multiple campaigns, and adapt quickly to changing priorities or sales trends. Retail/ecommerce industry experience highly preferred. Experience managing influencer-paid social hybrid campaigns or UGC-driven ads preferred. Experience in Google Campaign Manager, along with certifications in Meta Blueprint, TikTok Ads, or Google Analytics considered an asset. The knowledge of English is required for this specific position as the incumbent will interact on a consistent and regular basis with English-speaking stakeholders located outside of Quebec. Benefits & Culture This is not a job but a CAREER with opportunities for growth and advancement Diverse and inclusive work environment Investment in training, mentoring and continuous development Access to training and development platforms Full medical, dental benefits and a Deferred Profit Sharing Program Annual Wellness Credit of up to $250 for health-related products/services Associate Discount Program on Sleep Country products Maternity/Parental leave top up benefits Tuition Reimbursement Program for professional and personal development Long service awards, celebrations and other social events Associate Referral Program Paid day off to volunteer at a local charity Recognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human Capital Additional Information This is a current open position. The salary range for this position is $75,000 - $95,000 annually. Actual salary may vary depending on work location and other factors including skills, education, experience, working conditions and the local labour market. Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications. Inclusion & Belonging We are committed to building a company culture of inclusion and diversity where differences are embraced and valued. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process. #J-18808-Ljbffr