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Director of Content and Brand Strategy
4 weeks ago
Join to apply for the Director of Content and Brand Strategy role at Wagepoint. Base pay range CA$140,000.00/yr - CA$180,000.00/yr Who We Are At Wagepoint, we’re good people. We bring diverse backgrounds, ideas, experiences & cultures together to make payroll magic. We pull rabbits out of hats for thousands of small business owners across Canada who rely on our payroll software to pay employees and process payroll taxes. We’re growing and looking for more people to join our merry band of misfits. We want people who share our commitment to customers: we mean business. Role at High Level We’re looking for a talented Director of Content and Brand Strategy who tackles hard problems and subjects like payroll and HR technology. As Director of Content & Brand Strategy, you’ll shape Wagepoint’s story and lead a unified content and brand strategy that drives awareness, engagement, and growth. You will report directly to the VP of Marketing. What You’ll Be Expected To Own Strategic leadership and content vision: develop and execute a forward‑thinking strategy aligned to business goals, audience insights, and Wagepoint’s evolving brand identity. SEO‑focused content strategy: build and execute an SEO‑first plan to increase organic traffic, search visibility, and keyword authority. Social media strategy and execution: lead a brand‑forward social strategy that strengthens awareness, amplifies content, and engages key audiences. Team leadership and development: build, mentor, and empower a high‑performing team of content creators, strategists, and editors. Content excellence and brand stewardship: own the creation and evolution of high‑quality content across formats that reflects Wagepoint’s brand voice and strengthens visual and verbal identity. PR and thought leadership: collaborate with PR agencies on narratives and campaigns that elevate awareness and credibility. Data‑driven decision making: analyze performance, refine strategies, and report on impact/ROI to leadership. Innovation and industry trends: stay ahead of trends, tools, and formats; pilot new approaches to evolve brand and content performance. What You Bring To The Table Bachelor’s degree in Marketing, Communications, Journalism, or related field. 8+ years of experience in content marketing, including 3+ years in a leadership role. Proven success designing and implementing comprehensive content strategies with measurable business results. Expertise in SEO, social media strategy, and multimedia content production. Strong background in B2B marketing (SaaS/technology preferred). Experience managing and developing high‑performing teams. Hands‑on experience with analytics tools (e.g., Google Analytics), SEO platforms, and content management systems. Strength in strategic leadership, brand stewardship, content expertise, storytelling, data‑driven optimization, cross‑functional collaboration, and adaptability/innovation. Bonus Points If Master’s degree in a related field. Deep experience in SaaS or technology marketing environments. Strong track record partnering with PR agencies and driving measurable thought leadership impact. Proven success experimenting with and scaling new content formats/channels using performance insights. What We Bring To The Table Impact: Roll up your sleeves and directly contribute to the growth and success of Wagepoint by shaping our workforce. Culture: Work with the world’s friendliest team, solving interesting problems together with endless laughter. Growth: Opportunities for professional development and career advancement. Innovation: A creative environment that encourages new ideas. Remote: Ability to work from home, forever; Wagepoint is a remote company. Ready to Embark on an Exciting Journey with Us? Apply now and help us build the future of Wagepoint. About Wagepoint Wagepoint is a simple and fast online payroll app, backed by the world’s friendliest team. The app is ideal for small businesses across North America (US & Canada) who want to pay employees easily and quickly. Next Steps If all the above feels right, send us your updated resume and a few lines on what excites you about the job. We’ll reach out to schedule a call if you’re a good match. Psssst Wagepoint is an equal opportunity employer. We welcome and appreciate all applicants with diverse backgrounds, races, religions, genders, identities, ages, experiences. We are committed to making our workplace safe and inclusive and ensuring our recruitment process reflects that. We are a remote company, so there’s no need to travel to an office for an interview, but if you require any special accommodation during our recruitment process, let us know. We’re happy to assist Seniority Level: Director Employment Type: Full‑time Job Function: Marketing, Public Relations, and Writing/Editing Industry: Software Development #J-18808-Ljbffr
