AI Go-to-Market Engineer

Purpose Investments Inc, 130 Adelaide St. West, Toronto, Ontario, CanadaJob DescriptionPosted Friday, January 23, 2026 at 5:00 AMPurpose Unlimited is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimited’s businesses include Purpose Investments, Advisor Solutions by Purpose, and Driven.We are seeking experienced and driven AI GTM Engineers to join our Engineering team. You will collaborate with Sales, Marketing, Business Operations, Product, and core Engineering to identify and address funnel inefficiencies, optimize go-to-market (GTM) workflows, and develop AI-powered solutions that enhance productivity and drive revenue growth. Your work will be deeply integrated into our platform, ensuring seamless alignment with business objectives and technical standards.You will ensure seamless integration between GTM tools and our core platform, optimizing performance, reliability, and data quality while adhering to best practices and industry standards. Working as part of the engineering team, you will help bring technical solutions from prototype to production, embedding them into the platform so they can scale across products and customers. If you thrive at the intersection of engineering, sales/marketing operations, and AI innovation, this role is for you.Responsibilities:Partner with Sales, Marketing, and Business Operations leaders to map current funnels, diagnose bottlenecks, and prioritize AI use cases that improve conversion, pipeline velocity, and team efficiency.Leverage modern AI/ML techniques and technologies (e.g., LLMs, embeddings, intelligent agents) to streamline GTM workflows such as lead routing, outreach personalization, account research, and sales enablement content generation.Design, build, and maintain GTM automations and copilots that integrate with CRMs, marketing automation platforms, and analytics tools to reduce manual work and improve data consistency.Work as part of the engineering team to bring focused AI solutions into the existing platform, including designing services, APIs, and data flows that make these capabilities reusable and scalable.Provide hands-on technical support during rollout and ongoing use of AI tools by sales and marketing teams, including onboarding, training, and iteration based on user feedback.Collaborate with cross-functional teams to translate business requirements into technical specs, experiments, and production-grade AI solutions, clearly articulating impact on key revenue metrics.Work in small, autonomous teams with full ownership of projects from ideation and experimentation through deployment, measurement, and optimization.Identify cross-team patterns and contribute to shared infrastructure, playbooks, and best practices for automations, ensuring solutions are scalable, observable, and maintainable.Design, develop, and maintain agent infrastructure and tooling that orchestrate multi-step workflows (e.g., prospect research → prioritization → outreach → follow-up sequences).Prototype and evaluate new AI technologies that can enhance productivity, performance, forecasting accuracy, and customer insights, then scale winning approaches through the platform.Ensure reliability, robustness, and security of new AI-powered workflows and integrations within the broader platform and data ecosystem.Build and maintain APIs and backend services that expose AI capabilities to internal tools and customer-facing products.Actively contribute to innovation and growth initiatives, serving as a technical thought partner to stakeholder teams on where and how to apply AI for the highest ROIQualifications:A Senior Software Engineer with a minimum of 5 years of experience designing, developing, and maintaining complex software systems, including data-driven or AI-enabled products.Proven experience partnering with Sales, Marketing, or Business Operations to improve funnel performance, streamline operations, and/or automate GTM workflows using software or AI.Demonstrated hands-on experience building and deploying Generative AI systems in production, including integration with LLM providers (e.g., OpenAI, Anthropic, Bedrock), agentic workflow orchestration (e.g. LangChain, LangGraph, AutoGen, CrewAI) and implementation of retrieval-augmented generation (RAG) pipelines.Experience designing multi-step, stateful agent workflows, custom orchestration layers, and event-driven architectures, with strong emphasis on reliability, scalability, observability, and measurable business outcomes.Strong ability to translate ambiguous GTM problems into clear technical requirements, prototypes, and production solutions, with a focus on measurable impact (e.g., conversion, win rate, cycle time).Excellent communication skills and the ability to convey complex technical concepts in simple, outcome-oriented language to sales, marketing, and other nontechnical stakeholders.Experience analyzing workflows and processes, instrumenting them with data, and designing solutions that remove friction and reduce manual work.Skilled in leading platform and integration efforts in a high-growth environment, especially across GTM tools such as CRM, marketing automation, and sales engagement platforms.Deep knowledge of distributed systems, scalability, and performance optimization for data-intensive and API-driven services.Proficiency in modern programming languages (e.g., Python, Typescript) and familiarity with cloud platforms (e.g., AWS, Azure, GCP).Design and build technical GTM infrastructure, including lead capture pipelines, CRM integrations, analytics and attribution systems, and marketing automation workflows.Implement and maintain integrations between tools such as CRM (e.g., Salesforce, HubSpot), marketing platforms (e.g., Marketo, Pardot), product analytics (e.g., Amplitude, Mixpanel), and data warehouses (e.g., Snowflake, BigQuery, Redshift, Databricks).Automated AI-driven API composition and configuration to support GTM workflows and revenue analytics.Kafka-based event-driven architecture and microservices powering real-time GTM signals and automations.SDKs and foundation code for microservices that expose AI capabilities and GTM insights across products.Multi-protocol API gateway enabling secure, low-latency integrations between GTM tools and core platform services.What's in it for you?At Purpose, you will have the opportunity to work on challenging and impactful projects that are transforming the wealth management industry, with the chance to own and be responsible for new infrastructures that you will help build.You will be working alongside talented engineers and technologists who are passionate about building high-quality software.We offer a competitive compensation package and a collaborative work environment that fosters creativity and innovation.We believe in innovation and a vibrant culture- work for an innovative, people-first, financial services firm that values entrepreneurialism.We believe in a flexible work structure– A flexible hybrid work model that empowers you to do your best work whether at home or the office.We care about your rewards- Competitive compensation including equity program.We care about your health– comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness needs.We care about your quality of life- flexible paid time-off policy with unlimited vacation days, and flexible sick and mental health days.We care about your family- Paid parental leave for eligible employees with a top-up.We care about your future– Generous Group RRSP matching and an optional TFSA program.We care about your development– We offer training opportunities and tuition support year-round.Purpose Unlimited is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People & Culture team at PeopleCultureTeam@purpose-unlimited.com . We thank all applicants for their interest; however, only those selected for interviews will be contacted.Our work philosophy is a hybrid model allowing for flexibility and collaboration.Purpose Investments Inc, 130 Adelaide St. West, Toronto, Ontario, Canada #J-18808-Ljbffr