Paid Media Account Strategist

1 week ago

Calgary, AB, Canada Blacksmith Agency Full-time

Own paid media strategy remotely at Blacksmith Agency, directing Google Ads, Meta, LinkedIn, and Microsoft Ads for B2B clients.

As an Account Strategist, you manage paid media for a book of B2B and growing-brand clients. You make targeting, budget, bidding, and creative testing decisions. You also shape roadmaps, explain performance, and manage client relationships.

Key Responsibilities:

  • Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
  • Allocate budgets, adjust bids, and define targeting strategies
  • Test creative and decide when campaigns should stop
  • Maintain conversion tracking through GA4, tag manager, and pixels
  • Present roadmaps, performance narratives, and account growth plans

Requirements:

  • Three or more years hands-on with Google Ads and Meta
  • Campaign-building, management, and optimization experience
  • Demonstrated movement in ROAS, CPA, or pipeline metrics
  • Agency experience managing several clients simultaneously
  • Clear spoken English for live calls with United States clients

Bring hands-on campaign expertise, measurement discipline, and strategic judgment to Blacksmith Agency’s remote paid media accounts.