Content Marketing Specialist

Join to apply for the Content Marketing Specialist role at Cannabis NBGet AI-powered advice on this job and more exclusive features.About The OpportunityAs the Content Marketing Specialist, you play a key role in the execution of CNB’s brand, marketing, and corporate social responsibility (CSR) strategies by connecting with various audiences across platforms and channels to support Cannabis NB’s brand promise. In this role, you will work collaboratively within the Brand & Marketing Team and cross-functionally across the business. You will strategize, plan, create, and execute on CNB’s content needs and measure the effectiveness of content at regular intervals.Responsibilities IncludeDeveloping and maintaining the social media and content strategies, ensuring they are based on research and insights to effectively support business goals and align with our brand purpose.Building, maintaining, and executing workback schedules and content calendars; proactively managing timelines to ensure timely delivery of content across all channels while adhering to brand voice and style guidelines.Clearly communicating plans, potential risks, and opportunities that could impact customer experience and brand.Preparing content for approval efficiently, showing alignment to strategy and KPIs.Writing engaging and brand-aligned copy that supports business goals; leveraging data and insights to create messaging that resonates with target audiences.Creating short- and medium-form content (static and video) for social media, weekly customer newsletters, in-store POS (digital and physical), and websites as required.Updating website content within the CMS (content management system).Ensuring accurate content appears on our websites and third-party sites (Google Maps, Bing, event listings, etc.).Proofreading, editing, and maintaining strong attention to detail.Collaborating with the Communications Team to support transcreation/translation of content.Providing clear, brand-aligned creative direction to the design team or external creative partners.Coordinating content production within the team or with external partners, as needed.Working within various programs and platforms such as Meta, BrightSign (or similar), Constant Contact (or similar), Canva, GA4, and CMS tools.Regularly monitoring and analyzing KPIs to evaluate and optimize digital marketing efforts; presenting regular reports to the Brand & Marketing team.Managing social media communities, including outreach and timely responses to questions and messages, maintaining Cannabis NB’s brand tone and voice to build strong relationships.Staying updated on industry trends (retail, cannabis, social media, etc.), consumer behavior, cultural insights, and emerging marketing technologies.Being solutions-focused and bringing forward recommendations and opportunities in a timely manner.Assisting with other marketing initiatives and projects as needed, showing flexibility and willingness to contribute to the team’s success.Experience & QualificationsBachelor’s degree or diploma in Marketing, Communications, or a related field.Proficiency with digital marketing tools and platforms (as noted above) and Microsoft Office (Word, PowerPoint, Excel, Teams, etc.).Strong writing and editing skills, with the ability to craft engaging content across multiple channels and formats.Working ConditionsMust be 19 years of age or older.Must be willing to travel to locations across New Brunswick for meetings, events, and brand activations (some may take place after hours or on weekends).Remote position — must reside in New Brunswick at the time of employment.About Cannabis NB Cannabis NB manages retail cannabis sales for New Brunswick, offering a range of safe, legal products. Cannabis NB has 30 stores in 18 communities, 11 private retail stores, and 7 FarmGate locations — and growing. We have a wonderful team, and we love what we do. The future of Cannabis NB is built on an unwavering commitment to customer experience, education, and responsibility. Cannabis NB believes these values can only be achieved through a truly aligned, passionate, and engaged team dedicated to delivering results for our stakeholders and communities.Seniority levelAssociateEmployment typeFull-timeJob functionMarketing #J-18808-Ljbffr