Social Media Manager

OverviewAre you passionate about engaging with prospects and customers in real, human ways? Do you love expressing your creative talents across the biggest social platforms in the world? Are you excited about the prospect of joining a rapidly growing tech company helping kids and teens learn money skills and giving parents the tools to help them? How about playing a major role in defining a brand? If so, you might be just who we’re looking for.What Will You Do?Be the in-house subject-matter expert on all major social platforms and on the development of engaging content for eachCollaborate with partners on the integrated marketing team to develop results-driven organic social media strategies based on business and brand objectivesBuild Mydoh’s social voice and brand, maintaining brand standards, across all touchpointsPublish content to all of Mydoh’s social channelsCreate and own our social media calendar, in collaboration with integrated marketing partners and other stakeholdersWork with Performance, Creative and Agency partners to develop and execute an impactful influencer strategy for the brandBuilding effective relationships with internal stakeholders to understand business objectives, identify opportunities and maximize results through social mediaMeasuring the performance of social media content and user engagement and providing ongoing recommendations for optimizationContributing to regular scorecards for social media initiatives and participating in discussions on resultsManage our communities and respond to inbound messages with prepared responses from our Customer Success teamWhat Do You Need to Succeed?5+ years experience in social media roles, preferably covering both B2B and B2C efforts. B2C experience is a must have.Expertise across platforms: Facebook, Instagram, TikTok, Pintrest, LinkedIn, X and moreStrong creative skills, with the ability to bring brands to life across a variety of platformsA self-starter attitude - you will be given the license to determine strategy and own content creationExcellence in project management, preferably with experience working with and guiding both internal and 3rd party providers (ie design, production)Familiarity with social media and general marketing measurement/analytics tools and their usageStrong interpersonal skills that encourage collaboration, build enthusiasm, and foster strategic thinkingSome PR experience would be nice to have, as this role will work closely with our internal PR team to craft strategies and ideasWhat’s in it for you?Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob SkillsA/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)Additional Job DetailsAddress: 20 KING ST W:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2026-01-13Application Deadline: 2026-01-29Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.Inclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. #J-18808-Ljbffr