Senior Manager, Marketing Operations

3 days ago


Southwestern Ontario, Canada SalaryGuide Full time

ResponsibilitiesOwn the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, and ABM platforms) and work to continuously improve existing integrations and workflows between systemsEvaluate, implement, and optimize tools that increase marketing efficiency and effectivenessEnsure data integrity, governance, and system integrations that support end-to-end funnel visibilityOversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practicesCollaborate with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes to ensure fast and accurate handoff to SalesDefine funnel stages and operational SLAs in partnership with Sales and Revenue OperationsBuild and maintain dashboards for pipeline, attribution, campaign ROI, and performance analyticsProvide insights on conversion rates, targeting, segmentation, and channel performanceRequirements7–10+ years of experience in marketing operations, revenue operations, or digital marketingDeep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics toolsStrong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reportingAnalytical mindset with the ability to translate data into actionable insightsExperience managing and developing teamsPreferredExperience in SaaS, technology, or other B2B environmentsFamiliarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPsSQL literacy or experience working with data teamsBenefitsThe company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environmentCommitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impactGlobal, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve togetherComprehensive Benefits Package: Health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance; we invest in your well-being and future, ensuring a rewarding career journeyCareer Growth and Development: Career paths and opportunities for professional development, allowing employees to progress through various technical and leadership rolesLitera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements. #J-18808-Ljbffr



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