Marketing Manager, AMER

Overview Marketing Manager, AMER (12 months maternity leave coverage) - Full-time, fully remote role, but only open to candidates based in the United States or Canada. About the Role We are seeking a results-oriented Marketing Manager, AMER (Contract) to support our AMER marketing team during a maternity leave coverage period. Reporting to the VP of Demand Generation, AMER, this role is responsible for executing integrated campaigns across events, webinars, email, and content distribution to drive pipeline generation across the U.S. and Canada. As part of the Demand Generation team, this role works closely with the wider Global Marketing team, Sales, and Revenue Operations to ensure campaigns are delivered smoothly, leads are managed effectively, and performance is measured and improved through ongoing optimization. Key Responsibilities Campaign Execution (Events, Webinars, Email, Content Distribution): Execute multi-channel demand generation campaigns end-to-end—building timelines, coordinating assets, managing launches, budget allocation, and delivering post-campaign reporting and learnings. Webinars & Events: Plan and run webinars and regional events (virtual and/or in-person), including speaker coordination, landing pages, promotional email strategy, run-of-show support, and post-event follow-up to generate qualified leads and pipeline. Email Marketing & Segmentation: Build and execute segmented third-party and hosted email programs that drive registrations/downloads, engagement, and conversion across key campaigns and nurture streams. Content Distribution: Execute content amplification plans across owned and third-party channels (e.g., newsletter placements, partner/trade distribution, content syndication platforms), ensuring consistent packaging, tracking, and CTA alignment. Marketing Automation & Lead Nurturing: Utilize HubSpot and other marketing automation systems to build lists and reports, manage workflows, optimize lead nurturing, and support lead qualification. Collaboration with Demand Generation, Global Marketing, Sales & Revenue Operations: Partner with the Demand Generation team and wider Global Marketing team to align on priorities, inputs, timelines, and learnings; coordinate with SDRs, AEs, and RevOps to ensure clean lead handoff, follow-up motions, and accurate pipeline reporting. A/B Testing & Experimentation: Lead A/B tests and experiments to improve marketing effectiveness and conversion performance. Campaign Tracking & Reporting: Ensure consistent campaign tracking (UTMs, naming conventions, QA), monitor performance, and provide actionable insights and recommendations to improve pipeline outcomes. Sales Enablement Support: Equip Sales with campaign context and supporting assets (talk tracks, key messages, recommended follow-up) to improve lead conversion and speed-to-lead. Qualifications 3 - 5 years of experience in demand generation, campaign marketing, lifecycle/email marketing, or a similar B2B marketing role; B2B SaaS experience preferred. Thrives in fast-paced environments with a bias for action. Hands-on experience with HubSpot or other marketing automation systems. Experience executing webinars/events and integrated, multi-channel campaigns in a fast-paced environment. Experience working closely with Sales teams (SDRs and AEs) and aligning marketing execution to pipeline outcomes; comfortable partnering with RevOps on lead processes and reporting. Strong copywriting and communication skills, with high attention to detail and strong QA habits. Agile and data-driven mindset, with experience running A/B experiments and optimizing campaigns based on performance. Experience working within a global marketing team and managing cross-functional dependencies. Compensation Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on state/location, applicable experience, and skillset of the candidate. United States based: This role has a minimum annual salary of USD $75,000 and maximum annual salary of USD $90,000 (plus health insurance & other wellness perks). Canada: This role has a minimum annual salary of CAD $75,000 and maximum annual salary of CAD $90,000 (plus health insurance & other wellness perks). Benefits & Culture 20 days of accrued annual leave/vacation plus 10 wellbeing days Additional paid day off to celebrate your birthday, along with volunteering leave Health, dental, and vision benefits starting immediately Employee recognition program Quarterly wellness allowance to invest in your personal wellness Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform Flexible working arrangements, supported by WFH reimbursement and technology allowance Financial wellbeing allowance Ignition is an equal opportunity employer, providing fair consideration to all applicants regardless of background. Ignition is committed to providing accommodations throughout the hiring process. For questions, or alternate formats, contact careers@ignitionapp.com. Experience comes in many forms, and skills are transferable; please consider applying, even if you don’t tick all the boxes. #J-18808-Ljbffr