Vice-President, Product Marketing

3 weeks ago

Old Toronto, Canada Digitalassetmanagementnews Full time

The Role

As the Vice President of Product Marketing at GeoComply, you will be responsible for managing and building the product marketing, technical marketing, competitive intelligence & market research and customer insights teams.

Key Responsibilities

  • Drive product marketing direction for GeoComply, collaborating with other teams such as Product, Commercial organization, Strategy and Finance
  • Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for GeoComply’s product offerings
  • Educate the market about GeoComply’s core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations and technical blogs, driving views of that content.
  • Educate sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings.
  • Work with the partner teams to develop solutions that support GeoComply’s GTM plays and deliver value to customers.
  • Develop and activate GeoComply’s core use case messaging and positioning
  • Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
  • Nurture and leverage relationships with key industry thought leaders, influencers and key strategic customers and partners to help increase market awareness about GeoComply.
  • Define team’s strategy, budget, hiring, goals and KPIS to build and measure team results.
  • Provide input about product priorities and goals to Product Management
  • Use customer, partner and competitive research to influence product strategy and drive effective messaging.
  • Develop and own product positioning, messaging and value propositions that differentiate GeoComply solutions in the marketplace
  • Drive Pricing strategy in close collaboration with Finance, Sales and Product
  • Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using GeoComply.
  • Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
  • Conduct ROI/TCO analysis and develop content to help customers make the business case for GeoComply, in partnership with Product and Finance
  • Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.
  • Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.
Requirements

  • 10-15 years of experience in product marketing and related marketing functions in the software industry, preferably within an area of application development.
  • 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.
  • Experience building trusted relationships with executive sponsors and end users.
  • Technical background or clear understanding of anti-fraud products is a plus.
  • Experience with enterprise B2B Saas within the Fintech industry is required.
  • Experience supporting an Integrated GTM motions that includes sales, channel and services partners, strategic alliances and technology ecosystems.
  • Bachelor’s degree in marketing, business, or related area; MBA is a plus.
  • Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
  • Able to coordinate across many teams and perform in a fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers.
  • Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.

Visit Job Website

Employer: GeoComply (@GeoComply )
Location: Toronto, ON, Canada
Posted Date: 09/11/2023
Expiry Date: 09/03/2024
Type: Full-Time
Categories: Digital Marketing / Marketing Technology, Product Manager / PIM
Ref: DN-JB-1521
Added by: DAM News Administrator

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