National Sales Director – USA

9 hours ago


Sherbrooke, Canada Dailycoffeenews Company Full time

The National Sales Director – USA will lead and execute the U.S. sales strategy for the company’s coffee business, with a primary focus on developing and expanding Private Label partnerships and a secondary responsibility for growing Branded coffee sales. This role is responsible for driving top-line revenue, building strategic customer relationships, and expanding distribution across retail, club, and e-commerce. The ideal candidate brings deep experience in coffee or CPG, a strong network of U.S. retail and a proven track record of growing Private Label programs from concept through scale. Key Responsibilities Private Label Business Development Develop and execute a national sales strategy to grow Private Label coffee business across U.S. retail, club, and e-commerce channels Identify, target, and secure new Private Label customers, including national and regional retailers. Lead end-to-end Private Label commercialization, including: Customer prospecting and presentations Pricing, margin, and contract negotiations Collaboration with sourcing, quality, operations, and supply chain teams Oversight of product development, packaging, and innovation pipelines Build long-term strategic partnerships with key Private Label accounts, acting as the senior commercial point of contact Monitor market trends, competitive activity, and customer needs to identify new Private Label opportunities Branded Business Development Support the growth and expansion of the company’s branded coffee portfolio in the U.S. Develop distribution strategies for branded products across selected channels, including grocery, and e-commerce Manage relationships with key branded customers, brokers, distributors, and strategic partners Collaborate with marketing on brand positioning, pricing strategy, promotions, and new product launches Sales Leadership & Strategy Own national sales targets, forecasts, and budgets for both Private Label and Branded business Develop and manage annual operating plans, customer-level strategies, and revenue growth initiatives Build, lead, and mentor a high-performing broker network Partner cross-functionally with operations, supply chain, finance, marketing, and quality teams to ensure seamless execution Represent the company at industry trade shows, customer meetings, and key industry events Skills and qualifications 20+ years of experience in sales and business development. Proven experience in the Coffee, CPG, and Food industries. Strong background in Private Label development and broker network management. Solid knowledge of the U.S. foodservice and/or retail landscape, particularly HRI. Strategic business development mindset Strong customer relationship management and executive presence Commercial acumen with focus on margin and profitability Collaborative, cross-functional leadership style Entrepreneurial, results-driven, and hands-on approach High level of autonomy and ability to operate in a growth-oriented environment. #J-18808-Ljbffr



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