Director, Product Marketing SaaS Solutions

OverviewWho We Are; What We Do; Where We’re GoingMagnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.If you think you would be the right person to join our team working towards this goal, we would love to hear from youRole OverviewMagnet Forensics is looking for a results-driven, highly motivated Product Marketing Director to join our team. Reporting to the VP of Product and Technical Marketing, the successful candidate will play a pivotal role in leading our product marketing strategy for our SaaS based platform solutions.You will be responsible for leading the GTM strategy, messaging and product positioning for our platform solutions. You will work cohesively with Product Management, Marketing & Sales to drive adoption with your strong B2B SaaS experience, expertise in compelling storytelling and cross-functional leadership skills. With a deep understanding of customer needs and on-going analysis of the competitive landscape, you will define product value propositions, build strong narratives, enable sales teams, and leverage data to help influence product strategy and ideal customer journeys.Note: This candidate must reside in Canada.What You’ll DoLead Global Go-To-Market strategy and messaging for a SaaS platform solution, ensuring alignment with company objectives and market demands.Manage product launches and releases, both internally and externally; apply best practices for product launches, packaging and positioning.Collaborate with internal teams, including marketing, product management and sales to gain inputs and maximize effectiveness of product marketing plans and messaging.Create timely and effective sales enablement tools.Develop clear and compelling content, product positioning, messaging, and value propositions that resonate with external audiences to help achieve demand generation objectives.Help promote the product externally through campaigns, webinars, etc.Develop and continually iterate on positioning that differentiates the solutions in market.What We’re Looking ForBachelor’s Degree in Business or related field.5+ years of experience in product marketing at a Senior-Level.Proven track record of successful product launches and marketing campaigns.Experience bringing SaaS solutions to market and acquired familiarity and experience with associated best practices.Experience with end-to-end product launches and in-life marketing planning for Global, B2B solutions.Comfortable in a fast-paced, high-growth environment with complex software solutions.Excellent written and verbal communications skills.Ability to work on multiple projects simultaneously and prioritize effectively.Customer-centric mindset with the ability to translate customer needs into actionable product marketing strategies.Team player with strong interpersonal skills.Travel: 5-10%.Nice to Have SkillsLaw Enforcement Background;Experience with Digital Forensics;Knowledgeable in the Cybersecurity arenaCompensation & BenefitsThe Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).$140,000 - $190,000 (CDN) a yearSalary range (min - max)Position Type: Current VacancyMagnet is proud to offer benefits such as:Generous time off policiesCompetitive compensationVolunteer opportunitiesReward and recognition programsEmployee committees & resource groupsHealthcare and retirement benefitsWhat We Are Looking ForWe’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have ‘been there, done that’. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.How We WorkAt Magnet Forensics, we take a hybrid-flexible approach to support your productivity and work-life balance. If you’re within a comfortable travel distance to one of our offices, you’ll occasionally join us in person. How often you’ll come in depends on your department and team needs, typically ranging from weekly to monthly. These in-person moments help us build stronger connections, spark new ideas, and celebrate our successes together. Most days, you can choose what works best for you, while staying in tune with your team’s goals.We’re excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work bestThe Most Important ThingWe’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences: CARE – We care about each other and our mission to make a difference in the world. OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect. DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect. EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.Here at Magnet Forensics, we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact us if you require any accommodations.All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.Magnet Forensics handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. #J-18808-Ljbffr