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Halifax, Canada NATIONAL Public Relations Inc. Full time**Work location** Halifax, Nova Scotia preferred. Saint John, New Brunswick will also be considered. **About us** NATIONAL is a full-service, award-winning marketing and communications agency. With nine offices across Canada and global backing from AVENIR GLOBAL, we combine national reach and global scale with deep local insight. Our work shapes...
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Consultant, Marketing Technology
2 days ago
Saint John, New Brunswick will also be considered.About usNational is a full-service, award-winning marketing and communications agency. With nine offices across Canada and global backing from AVENIR GLOBAL, we combine national reach and global scale with deep local insight. Our work shapes conversations, builds reputations, and drives results for leading organizations across sectors.The roleOur digital strategy team out of Halifax is seeking a Consultant, Marketing Technology. The right individual will help plan and deliver digital communications initiatives that are measurable, connected, and performance driven.
This role is perfect for a detail-oriented, tech-savvy professional who thrives on collaboration and loves using digital tools to solve complex marketing challenges. The role brings together creative content, media, and research expertise to deliver integrated, data-informed solutions that help clients connect with their audiences.As a Consultant, Marketing Technology, you’ll be hands-on with cross-channel platforms, analytics tools, and emerging technologies – working closely with colleagues in marketing, web, research, and media strategy to turn insights into action. You’ll contribute meaningfully to client work while being supported by a team that’s smart, curious, and passionate about pushing the boundaries of what’s possible in digital marketing.Key responsibilitiesSupport the planning and execution of integrated marketing and communications strategies with a focus on measurement, discoverability and reportingManage dashboards, tagging, tracking, and performance reporting for client campaignsConduct SEO audits and keyword research to support content development and channel strategyAnalyze landing page performance to identify drop-off points and recommend adjustments to improve user flow and lead captureCollaborate with marketing, web, and media teams to ensure campaigns are measurable from the startAssist with CRM strategy and audience segmentation to improve targeting and personalizationPilot new tools and recommend process improvements to enhance digital marketing workflowsSupport proposal writing, audits, and opportunity scoping with insights on platform capabilities and measurement strategyQualifications4-6 years of experience in digital marketing, marketing operations, or a related field (agency experience is an asset)Hands-on experience with several of the following: Analytics (GA4), Search Console, Tag Manager, Bing Webmaster Tools; Looker studio, Power BI; SEO tools (SEMrush, Ahrefs, Screening Frog); CRO tools; CRM and marketing automation platforms (HubSpot, Salesforce, Mailchimp)Experience with UTM structures, campaign tagging and performance reportingAbility to interpret data, identify trends, and make actionable recommendationsStrong communication skills to simplify technical concepts for non-technical teamsDesire to experiment with and share knowledge on emerging marketing technologies (e.g., AI search, workflow automation)AbilitiesWork collaboratively within an integrated, cross-functional team environmentMaintain strong attention to detail and consistently deliver high-quality, accurate workApply analytical and strategic thinking to interpret data, identify trends, and recommend solutionsPrioritize tasks effectively and perform well under tight deadlinesAdapt quality to evolving tools, platforms, and processes in a fast-changing digital landscapeWhat we offerThe opportunity to do challenging, unconventional work, while building a career in marketing consulting with a firm that recognizes performance and rewards achievementA vibrant and creative workplace culture that values innovation and collaborationA competitive salary and compensation packageCareer development opportunities and ongoing training to help you grow professionallyFlexible work arrangements to help you maintain work-life balanceHow to applyQualified candidates are invited to apply by sending a resume, and a cover letter expressing their interest in the role.We thank you for your interest in National . Please note only candidates considered for an interview will be contacted.
NATIONALis an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees. Should you require any accommodations during the selection process, please inform us.Thank you for considering a career with us.National is committed to employment equity and we encourage applications from all qualified candidates. We value diversity and creating an inclusive culture where everyone can bring their true selves to work.
We are committed as a company to equitable practices and policies that encourage a diverse workforce and work environment.If you require a special accommodation, please advise the Human Resources Manager or Hiring Manager during the hiring process.By clicking "Apply now", you will be taken outside of the National website and into Greenhouse, our third-party applicant tracking system. The only place to apply for a job at NATIONAL is via our Greenhouse job board. #J-18808-Ljbffr
