Marketing Expert
4 weeks ago
We are seeking an experienced and passionate Marketing Expert to join our dynamic team and help shape the lead generation engine of Vasco.
***
Location: Montreal, Canada
Company Overview:
Welcome to Vasco, a science-driven revenue platform for high-growth B2B businesses. We believe that 20% of building a successful business is magic, while the remaining 80% is rooted in execution excellence and scientific principles. We apply this science to help Revenue Architects and RevOps team discover their go-to-market fit, construct a predictable growth engine, and scale 10x faster.
Role Summary:
This role is essentially a generalist and requires more of a 360-degree understanding of marketing than being a specialist in one specific area. The objective is to discover how Vasco can generate a predictable pipeline that closes. It is not about producing a set of Activities but building a predictable lead generation engine.
Key Responsibilities:
Foundations:
- Understand the Product, Market & Competitive Positioning
- Refine ICP and Persona discovery
Activities:
Delivered directly or managed through a network of contractors.
- Content: product videos, graphics, infographics, website content, marketing materials
- Website Improvements for conversion optimization
- Social Media
- Emailing
- Community posts
- SEM
- Events organization
- Measure, report, and automate in Hubspot (CRM) to support a replicable data-driven approach to lead generation.
Success Metric: $ New Opportunities Created (i.e. Pipeline Generation)
Required Qualifications:
- Experience using HubSpot CRM.
- Passion for RevOps and Revenue Architecture.
- Strong project management skills with a detail-oriented approach.
- Excellent independent working capabilities and self-driven attitude.
- Relevant certifications in the field are preferred.
Skills and Competencies:
- Strong creative and problem-solving skills.
- Excellent communication and interpersonal abilities.
- Ability to work effectively in a fast-paced, startup environment.
- Adept at managing multiple projects simultaneously.
Working Conditions:
- This position is based in Montreal, Canada.
- The role may require occasional travel for client meetings or team collaboration.
Salary and Benefits:
- Top-of-market compensation (Base + Equity) commensurate with experience.
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