Senior Manager, Salesforce Development, Wealth Management CRM

Job Description What will you do? Allocating and ensuring resource arrangements during the application development life cycle for the different initiatives within the WMC CRM team. Overseeing the development and implementation of multiple complex systems that impact WMC. Lead scrum team(s) in gathering assessing functional requirements and mapping technical requirements/user stories to develop and enhance functionality on the Salesforce platform. Lead our development team through estimation and sizing of upcoming initiatives across Salesforce, Data Integration (Kafka), and Data Migration. Assess and analyze business strategy, business requirements, current state environment and technology choices to evaluate solution alternatives that meet business sponsor needs in simplest possible way taking full advantage of CRM product features, factoring impact across LoBs using CRM and FSC Org structure. Build strong understanding of business domain functionality and technology options, in order to identify requirements “trade-offs” to meet business objectives and technology evolution. Act as a SF SME to the team to ensure knowledge is propagated across Wealth i.e. upskill staff, training, etc. Maintaining relationships with business partners, clients and vendors to ensure the highest implementation quality of our systems. Actively contribute in any team discussions by sharing experiences or providing technical know-how to the team to best leverage the out of the box capabilities. Stay current on Salesforce’s development platform and implement Salesforce development best practices, following the RBC internal standards and guidelines. What do you need to succeed? Must-have Minimum 10 years of experience in a Management or Development Lead role with proven experience with Agile methodology delivering large-scale complex projects/programs. Experience managing teams and capacity planning Requirements management and communication – requirements walkthroughs; scope and change management; traceability; configuration management, backlog management & prioritization. Experience implementing CRM solutions in the financial sector, coupled with experience in integrating applications using tools like GraphQL, Kafka and REST API's. Combination of traditional business analysis skills with lean/agile analysis skills, and the ability to identify the need for and use techniques from either skillset (system context diagrams, use cases, storyboards, relative estimation). Experience in leading requirements planning and prioritization including stakeholder analysis and effort estimation. Requirements elicitation techniques such as Data Analysis, Document Analysis, Interviews, Facilitated Workshops, Observation, Prototyping, Focus Groups, Surveys. Deep understanding of the Salesforce platform and its architecture and product suite including Sales & Service Cloud and/or Financial Services Cloud Salesforce Certifications: Salesforce Administrator, Salesforce Platform App Builder Nice-to-have Experience implementing CRM solutions in the financial sector Wealth Management industry experience related to business processes and workflows Salesforce Certifications: Salesforce Platform App Builder, Sales Cloud, Service Cloud Experience with CRM Analytics and leveraging for Predictive Analytics, Next Best Action, etc. What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team A world-class training program in financial services Flexible work/life balance options Access to a variety of job opportunities across business and geographies Job Skills Application Development, Application Integrations, Application Maintenance, Applications Architecture, Commercial Acumen, Enterprise Application Delivery, Information Technology Management, Programming Languages, Software Development Life Cycle (SDLC), System Applications Additional Job Details Address: 335 8 AVE SW:CALGARY City: Calgary Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: TECHNOLOGY AND OPERATIONS Job Type: Regular Pay Type: Salaried Posted Date: 2026-01-23 Application Deadline: 2026-01-30 Note Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well‑being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. #J-18808-Ljbffr