Paid Social Specialist

About Us: With a history dating back over 80 years, Starcom is a global communications planning and media leader. We are an agency grounded in the principle that people are at the center of all we do. We apply data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands. Within Canada, Starcom is part of Publicis Media within Publicis Groupe. Our team spans Windsor, Toronto and Montreal. We see the planning and buying process as an art that is best when backed by the science of empirical data. What We Offer: Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Wellness & Tech benefits to support what’s most important to you Birthday leave Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network Overview The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms, namely Facebook/Instagram (required), Twitter (required), Pinterest (Asset), Snapchat (Asset). Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands. This individual will gather and analyze large amounts of marketing data for clients and their competitors to determine advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget. In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their Strategy and Investment teams. Success requires strong analytical skills, good consumer understanding, creativity, negotiation skills and very strong attention to detail. Responsibilities Assist the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet campaign goals and target audiences Maintain regular communication of brand and team status to Supervisor/Manager Develop a positive experience and relationship with clients, maintaining day-to-day communication Execute social media campaigns and purchasing on self-serve platforms and managed services Ensure that all projects are executed to plan Manage, analyze and optimize social media placements during campaigns Collaborate with web analysts to provide campaign reporting and ROI analysis Ensure work produced is of the highest quality and accuracy Source, compile and provide research materials when required Participate in assigned client meetings and presentations Proactively identify project issues, assist in issue resolution and provide updates Qualifications 1-2 years’ experience in social media planning and buying Facebook Blueprint and/or Certification an asset Knowledge of various social media platforms and best practices for inorganic and paid use Proficiency in Microsoft Office, with an advanced working knowledge of Excel Strong analytical skills Strong quantitative skills, including analytical abilities and math proficiency Able to effectively utilize media research and reporting resources Excellent communication skills - written, verbal and presentation Strong negotiating skills Flawless attention to detail Project management, problem solving and organizational skills are essential Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure Additional Information Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom; however, only those candidates selected for an interview will be contacted. #J-18808-Ljbffr