Customer Marketing Manager

4 weeks ago

Toronto, Canada TorontoJobs.ca Recruitment Division Full time

Join a rapidly growing global SaaS company leading the way in AI-powered IT and service automation solutions. Our platform helps organizations work smarter, automate support functions, and simplify complex workflows—serving thousands of customers across more than 100 countries. We’re looking for a Customer Marketing Manager to own and execute programs that enhance engagement, deepen customer relationships, and drive measurable business impact. In this role, you’ll build data-driven strategies across the entire customer lifecycle—boosting adoption, loyalty, and advocacy while uncovering opportunities for growth and expansion. What You’ll Do Develop and execute multi-channel marketing programs that drive engagement, adoption, and retention across the customer journey. Analyze customer data and behavioral insights to identify trends, opportunities, and potential risks. Partner with revenue and success teams to design targeted campaigns that promote upsell, cross-sell, and expansion opportunities. Segment audiences based on usage, engagement, and value metrics to create tailored communication journeys. Lead customer advocacy initiatives, capturing stories, testimonials, and case studies to amplify customer success. Manage programs to enhance brand visibility on review platforms and industry forums. Plan and execute customer webinars, workshops, and community events to strengthen relationships and share product value. Run ongoing A/B testing and performance optimization to improve engagement and conversion rates. Track and report on campaign performance, outcomes, and ROI using analytics and automation tools. Why Join Us Be part of a global technology company transforming how enterprises deliver digital services through AI and automation. Take ownership of impactful customer programs that directly influence retention and growth. Work in a flexible hybrid environment that values creativity, innovation, and collaboration. Competitive compensation package, including performance-based incentives and professional growth opportunities. Join a passionate, global team where the customer truly comes first. Job Requirements: 3+ years of experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS Marketing roles. Strong analytical and data‑driven mindset with the ability to turn insights into actionable strategies. Hands‑on experience with marketing automation, email marketing, and webinar programs. Excellent written and verbal communication skills with the ability to craft clear, engaging, and customer‑centric messaging. Collaborative, results‑oriented, and comfortable working in a fast‑paced global tech environment. Experience with CRM and automation platforms (Salesforce or similar tools preferred). Bachelor’s degree in Marketing, Business, Communications, or a related field. #J-18808-Ljbffr

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