Marketing Specialist

2 weeks ago

Montreal, Canada GRAITEC GmbH Full time
About Graitec Group

GRAITEC Group Company is a global software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow.

Ambitious and fast-growing environment: We see ourselves as a 30-year-old startup, having doubled our revenue in the last 3 years thanks to both organic and inorganic growth and targeting 500m€ revenue in 2024 (join us to make it happen).

We strongly believe that this growth will continue since the market is only at the beginning of its digitization.

Experts & Talents with strong culture: Our team is made of more than 700 outstanding talents with a strong management team to execute our mission.

A true international group: Graitec serves more than 200,000 customers worldwide with over 50 offices in 13 countries, enabling us to meet our customer needs around the globe.

A market leader: We are one of the largest AUTODESK Platinum Partners and the only one operating at a worldwide scale with an equal split of business between Europe and North America, enabling Autodesk solutions thanks to our own GRAITEC Software.

Strong products serving the construction & manufacturing industries: Through Autodesk products Add-ons like PowerPack to more complex solutions to enable simulation, fabrication & management of our customers projects, GRAITEC is proud of its 150+ developers innovating each day to accelerate our customers performance.


About the Team Hiring

We are driven to hire the best people, with diverse experiences, and provide them with the resources that empower them to achieve their full potential. This ultimately enables our organization to provide the very best customer experience and solutions that help our customers navigate and implement technologies and services that prepare them for sustainable growth.


Overview

We are seeking a bilingual Marketing Specialist to join our innovative North American Marketing Team. This role will focus on overseeing the creation and execution of comprehensive marketing campaigns, tailored especially for our Canadian audience with a significant emphasis on the Quebec market. This position will report directly to the Digital Marketing Manager and offers a unique opportunity to impact our brand’s reach and success in the competitive Canadian market, particularly in Quebec.

Key Responsibilities:

  • Serve as a versatile marketing generalist, actively supporting various team functions from field events and content creation to product marketing and digital campaigns, ensuring execution and collaborative success across all marketing initiatives.
  • Translate applicable marketing content and campaigns into French to cater specifically to the Quebec audience.
  • Develop and execute marketing strategies, including the creation of email campaigns that effectively onboard, nurture, engage, and retain both potential and current customers.
  • Continuously identify and leverage opportunities to enhance performance metrics such as email open rates, click rates, and conversion rates.
  • Analyze previous campaigns to identify strengths and areas for improvement to refine future marketing efforts.
  • Help design targeted marketing campaigns that address the specific pain points of our clientele.
  • Create compelling landing pages and marketing assets to ensure campaign success.
  • Assist in producing engaging content across all social media platforms, ensuring clarity, engagement, and error-free communication.

Qualifications

  • Degree in marketing, advertising, communications or similar.
  • Bilingual fluency in both French and English required.
  • At least 2-3 years of experience in crafting impactful marketing campaigns.
  • Familiarity with marketing automation tools and performance evaluation software, HubSpot preferred.
  • Excellent project management skills, with proven ability to execute marketing projects.
  • Exceptional skills in translation, copywriting, and copyediting.
  • Strong collaboration skills to produce meticulously crafted content.
  • A driven and innovative mindset with a commitment to excellence in marketing.

Interview Process

  • Introduction & get to know discussion with John, Talent Acquisition Partner
  • Screening with Todd, Director of Marketing
  • Screening with peer of hiring manager or stakeholder
  • Final interview
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