Sports Marketing Lead

We are looking for a Lead of Sports Marketing for a top fashion client in Toronto The Lead of Sports Marketing, Canada is responsible for our athlete/influencer, grassroots, and properties portfolio in Canada. This end‑to‑end role oversees the full strategy, planning and activation of partnerships that build authentic connections between the brand and athletes through sport and culture. The ideal candidate combines deep knowledge of the Canadian sports landscape, with strong brand‑building expertise, relationship management skills, and passion for inspiring athletes. Duties will include acquiring, managing, servicing and activating our portfolio of athletes/influencers, grassroots, and partnerships. The role will work cross‑functionally with internal teammates in Product, Innovation, Content, Brand, Ops, Legal, Finance, Comms, Strategy, Events, Retail/Wholesale along with external partners and agencies. The Lead of Sports Marketing will combine strong communication with creativity and resourcefulness, while serving as a key advocate for Canada, representing the region’s voice, opportunities, and priorities within the global organization. This role will also be the main Sports Marketing point of contact for our Outdoor Sports Marketing Business (e.g., fishing and trail) and work with designated 3rd‑party partners as necessary. Responsibilities Develop and execute Canadian sports marketing strategy aligned to global brand priorities and local business objectives. Manage Athlete/Influencer, Grassroots, and Partnerships negotiations, onboarding, servicing and events to strengthen brand credibility and relevance. Manage Canadian integration into the GTM process and heavily influence athlete selection for campaigns and activations. Assist in the execution of seasonal product planning, seeding products, input & forecast orders when necessary for Athletes/Influencers, Grassroots, Partnerships and any in‑market events associated. Manage external communication with Athletes/Influencers, Agents, Partners and Agencies as applicable. Responsible for overseeing the annual sports marketing budget including T&E, assets and marketing expenses, ensuring effective investment and measurable business impact. Foster strong relationships with internal cross‑functional teams and global counterparts in Product, Innovation, Finance, Brand, Ops, Global Strategy, Communication & Events. Report on partnership performance, KPIs and ROI to key stakeholders and leadership. Required Qualifications Strong leadership, communication and organizational skills. Deep understanding of the Canadian sport landscape. Contract negotiating and relationship management experience. Experience leveraging data and insights to drive marketing decisions. Ability to maintain composure in high‑stress situations. 4–6 years of relevant Sports Marketing experience. BA required. Proven track record in athlete management, sponsorship strategy and activation. Prior experience working for a company with a strong, premium brand and a distinct culture. The Solomon Page Distinction Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve. About Solomon Page Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long‑term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn. Opportunity Awaits. #J-18808-Ljbffr