Director, Residential Sales

The Townline Group is a Real Estate Development Company primarily focused in the Lower Mainland and Vancouver Island. Our development and construction portfolios are diverse and consist of mixed‑used multi‑family and commercial construction, as well as non‑market and purpose‑built rental housing. Townline is a well‑rounded company with proven teams specialized in the areas of Development, Affordable Housing, Finance, Acquisitions, Construction, Sales, Marketing and Customer Care all housed under one roof. Townline has been building homes since 1980 and believes diversity is the cornerstone of our success and longevity. This is an exciting opportunity for someone who would like to work with one of BC’s most respected and proven residential and mixed‑use developers. The Director, Residential Sales & Leasing is responsible for maximizing revenue performance across both presale, standing inventory and rental portfolios. This role combines leadership of Sales and Leasing teams, strategic pricing, market intelligence, and data‑driven forecasting to achieve absorption, occupancy, and margin targets. The Director ensures consistent execution, operational excellence, and compliance across all sales and leasing activities. Core Outcomes Achieve revenue, absorption, and occupancy targets for all assets and phases Optimize price realization and effective rent through disciplined incentive and concession management Elevate conversion rates and data integrity across systems and sites Deliver accurate, actionable forecasts and portfolio performance reports Maintain competitive pricing and product positioning through continuous market responsiveness and benchmarking Key Responsibilities Sales & Leasing Leadership Lead multi‑site Sales and Leasing teams, ensuring consistent standards from initial contact to firm deal or move‑in, including tour quality, offer/application completeness, disclosure compliance, and coordinated transition protocols, move‑in readiness, and service continuity metrics Establish and manage weekly operating rhythms, including pipeline reviews, showings/appointments, and follow‑ups, driving conversion KPIs across presale and rental cycles Build and optimize broker/realtor programs and leasing channels Recruit, develop, and performance‑manage Sales Managers, Leasing Managers, and revenue analysts; align incentives to portfolio results Conduct regular site audits and coaching sessions to ensure adherence to SOPs and elevate frontline performance Develop and implement comprehensive pricing, incentive, and release/concession strategies Continuously monitor market trends, competitor activity, and external economic factors to inform pricing, inventory, and incentive decisions Conduct regular analysis of absorption rates, occupancy, rent roll performance, and market conditions; recommend adjustments to achieve financial objectives Optimize inventory phasing, product mix, and unit exposure to match market demand by segment and timing Forecasting, Analytics & Systems Develop and maintain rolling revenue, absorption, and rent‑roll forecasts; report performance against plan and recommend corrective actions Define and maintain governance protocols for KPI dashboards to ensure consistency and decision‑making accuracy Governance & Compliance Standardize and enforce SOPs for sales and leasing, including documentation trails, approval workflows, and periodic compliance reviews Uphold legal and ethical standards across marketing, disclosures, offers, applications, and privacy Cross‑Functional Partnerships Collaborate with Marketing on demand generation and list strategy, Development on product and phase planning, Finance & Property Management on revenue and cash‑flow management, and Property Management on move‑ins, renewals, and service quality Engage with Investment Partners (e.g., Quadreal, Nicola Wealth) to align revenue strategies with investor expectations Qualifications 7–10+ years of progressive experience in new‑home sales and/or multifamily leasing, including multi‑site leadership and revenue/pricing accountability Demonstrated success in achieving absorption, occupancy, and price realization targets through strategic pricing, incentives, and channel programs Strong experience in market analysis, competitor benchmarking, and external intelligence gathering Proficiency with Avesdo, Lasso, Yardi Voyager, RENTCafé, and BI/reporting tools; strong command of funnel metrics and rent‑roll analytics Excellent leadership, communication, and stakeholder management skills; strong broker/realtor relationships Bachelor’s degree in Business, Real Estate, or related field or equivalent work experience Working Conditions Office‑based with regular site travel across active projects and frequent travel to regional markets; occasional evenings/weekends for launches, broker events, or operational needs. Why Join Us? Be a pivotal leader in a dynamic, growth‑oriented organization. We offer competitive compensation, comprehensive benefits, and opportunities for professional development in a collaborative environment. Ready to drive revenue and shape the future of our portfolio? Apply today. Seniority level Director Employment type Full‑time Job function Sales and Management #J-18808-Ljbffr