Senior Product Marketing Manager

1 day ago • Be among the first 25 applicants Senior Product Marketing Manager (Montreal or Vancouver) Job Summary We are seeking a visionary product marketing leader to define and elevate the solution story for SAP Customer Experience (CX). This role will own the narrative strategy, translating complex offerings into clear, compelling messaging that drives engagement with customers, partners and key market audiences. As the voice behind SAP CX, you will shape the overarching narrative across the product portfolio—Marketing, Commerce, Sales and Service—breaking down silos to craft messaging frameworks that convey the suite and platform value of SAP CX. You will connect the SAP CX narrative to the broader SAP Business Suite, ensuring seamless integration of messaging and AI‑driven storytelling aligned with the broader SAP Business AI strategy. Responsibilities Messaging & Narrative Development Own the master storyline; define the “why us” and “why now” across all CX products with messaging frameworks and narrative documents. Develop persona‑based and vertical messaging frameworks that guide content creation for different buyers, audiences and markets. Lead message validation and refinement through advanced market research and AI‑driven testing tools. Track and report CX brand accolades and momentum metrics, delivering quarterly updates to strengthen solution positioning and storytelling impact. Create and maintain the “source of truth” messaging and content toolkit so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story. Content Creation Partner with Product Marketing and GTM teams to translate messaging into compelling customer‑facing content. Architect the core pitch deck and own the master narrative deck used across all teams, updating it as strategy evolves. Produce high‑impact videos, sizzle reels and demos that convey the SAP CX solution narrative. Drive consistency in how we tell the SAP CX story—ensuring every deck, asset and campaign ladder back to our core narrative. Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone. Oversee quarterly updates to SAP CX web pages and related GTM content to maintain relevance and accuracy. Events & Keynote Storytelling Drive end‑to‑end content strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Technical Product Marketing. Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences. Lead content refreshes for regional events and industry shows, packaging materials into scalable “Event in a Box” formats. Qualifications 8+ years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or SaaS. Proven success in developing strategic narratives and sales enablement content. Strong understanding of CX technologies and GTM strategies. Experience with AI‑based message testing and brand research tools. Excellent collaboration and stakeholder management skills. Excellent writing, storytelling and presentation capabilities. Preferred Qualifications Experience working in a matrixed organization with cross‑functional teams. Familiarity with SAP’s ecosystem and CX portfolio. Background in executive communications or keynote content development. About SAP SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. We Win with Inclusion Our culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone—regardless of background—feels included and can run at their best. We invest in our employees to inspire confidence and help everyone realize their full potential. Employment Opportunities Benefits include constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. Equal Employment Opportunity SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Compensation The targeted combined range for this position is 113,500 – 192,900 CAD. The actual amount will be within that range, depending on key aspects of each case such as education, skills, experience, scope of the role, location, etc. Benefits Link For more information on benefits and eligibility requirements, visit www.SAPNorthAmericaBenefits.com. Requirements Functional proficiency in English is required for positions based in the Quebec region. Additionally, the role requires 0–10% travel. Requisition Requisition ID: 434445 | Work Area: Marketing | Employment Type: Regular Full Time | Additional Locations: Virtual – Canada (SAP Toronto Careers). Career Status: Professional | Expected Travel: 0 – 10% | Benefits: See above. #J-18808-Ljbffr