Product Marketing

Product Marketing and Strategies Specialist (ISP) - Hybrid Do you thrive on turning market insights into strategies that drive customer loyalty and sales? Are you excited about shaping the future of printing and scanning solutions through data-driven decisions? Do you enjoy analyzing trends and creating marketing programs that make a measurable impact? The Specialist, Product Marketing and Strategies ISP (printers, and scanners) supports Canon Canada's product programs and promotions. Reporting to the Supervisor, Product Marketing & Strategies, this role is responsible for conducting market research, collecting and analyzing data to enhance printer market strategies and initiatives such as Auto Replenishment System and ensuring alignment with business objectives. Key Responsibilities Leading the development and optimization of dynamic reseller, dealer, and retailer programs and promotions for Canon Canada’s ISP products—driving category growth and delivering impactful sales results. Analyzing print volumes and market trends to uncover customer usage patterns, then craft strategies that strengthen loyalty to Canon’s genuine products. Identifying high-potential verticals and applications for ISP products and solutions, and designing innovative subscription programs that elevate Canon Canada’s market position and boost sales performance. Creating and optimizing promotional strategies for the Automatic Replenishment Program—tracking results, spotting growth opportunities, and driving customer engagement to boost enrollment and retention. Providing Amazon promotion support and analyzing performance in coordination with internal marketing teams and external vendors. Measuring the success/failure of the Canon Canada ISP product launches, by assessing sales performance and proposing corrective sales and marketing actions when necessary. Generating reports for product categories for Canon Canada’s ISP product lines and disseminating information to Canon Japan, and Canon USA. Creating presentations and other tools to communicate Canon Canada’s ISP product lineup, propositions, and strategies to the dealers and distributors. To Succeed, You Will Have Post-Secondary education in Business or Marketing Minimum of 3 years of experience in product marketing, preferably in Consumer Electronics Effective time management and multitasking skills to balance multiple priorities to ensure that deadlines are met. Strong analytical skills to apply data-driven insights and creative strategies to develop business growth opportunities. Intermediate project and process management skills to support cross-functional initiatives. Strong Excel skills, including pivot tables and basic formulas like VLOOKUP and PowerPoint to create clear impactful presentations. Basic equipment operation skills to use Canon product offerings. Why Join? HYBRID WORK We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance) When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools BENEFITS Comprehensive health coverage plan that includes medical, dental and vision Life insurance, disability and wellness programs Vacation, Paid Personal Time and Sick days Matching RRSP contribution & Profit-Sharing Program Tuition Assistance Program for professional continuing education Discounts on Canon products, retailers, memberships and more EMPLOYEE PERKS Free coffee and snacks On-site cafeteria and outdoor patio Employee gym and fitness centre Employee referral program Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products Community involvement Employee Appreciation Events Canon has been at the forefront of digital imaging innovation for more than 80 years. Since 1973, Canon Canada has been the leading provider of consumer, business and professional digital imaging solutions to Canadians. At Canon Canada, we've established a diverse culture that's made us a respected and successful industry leader. Canon's corporate philosophy is Kyosei: all people, regardless of race, religion or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada's best employers for diversity. We are committed to environmental sustainability and have established programs that support our Kyosei philosophy and Environmental Charter. Since 2019, Canon Canada has been named one of Canada's Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness. We offer comprehensive health and wellness benefits, learning and development opportunities, recognition programs and other perks. We want your career with us to be a journey, and we provide the tools to help you contribute and succeed from Day 1. As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment. Canon Canada is proud to provide accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process and when hired, please contact us at accessibility@canada.canon.com or at 1-855-531-3850 or 905-863-8713. To learn more about Canon Canada, visit careers.canon.ca. #J-18808-Ljbffr