Lifecycle Marketing Manager-Lead Retention Strategy for a High-Growth E-Commerce Team

Company OverviewAt Pearl West, we’re redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission: build brands that leave lasting impressions—and exit them at their peak. We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Some of our brands are homegrown; others are acquired and scaled quickly using a centralized team model across creative, media, product, and operations. Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We’re extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results.Role OverviewWe’re hiring a lifecycle marketing manager to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing customer lifetime value (LTV) by developing, executing, and optimizing strategies across email, SMS, and other retention channels. You’ll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth leadership team.Type: Full-timeLocation: Remote/HybridFocus: Strategy + ExecutionKey ResponsibilitiesOwn and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.Ensure high deliverability and performance of all communications across retention channels.Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies.Key Performance Indicators (KPIs)Increase customer LTV by 30%+ in the first 6 monthsReduce churn rate by 10%+ in the first 12 monthsMaintain or exceed 20–30% open rates and 2–3% CTRs on key flowsLaunch 3 or more automated flows in the first 90 daysDeliver monthly retention performance insights and recommendationsSuccess Benchmarks (30-60-90 Days)First 30 DaysComplete onboarding and gain full understanding of customer segments and brand lifecycle strategiesAudit existing retention flows and identify immediate improvement opportunitiesFirst 60 DaysLaunch initial optimized flowsBegin segmentation testing and A/B experimentationProvide early reports on performance lift and recommendationsFirst 90 DaysDeliver measurable uplift in flow and campaign performanceOwn retention KPIs and present roadmap for 6-12 month lifecycle improvementRequired Skills & QualificationsMust-Have Skills3+ years of experience in DTC retention or CRM marketing rolesProven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or AttentiveStrong understanding of customer lifecycle management and behavior-driven segmentationAnalytical mindset with experience in cohort analysis, LTV tracking, and reportingClear communicator and confident executor, able to work independently and drive resultsNice-to-Have SkillsExperience working in CPG, beauty, wellness, or health-related verticalsFamiliarity with multi-brand portfolios or performance marketing environmentsBackground in A/B testing frameworks and experimentation roadmapsEducation & ExperienceBachelor’s degree in Marketing, Business, or related field (or equivalent experience)Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate)Who Should ApplyYou’ll thrive in this role if you:Have a builder mentality—you love to create systems that scaleAre highly analytical and results-drivenThrive in fast-moving environments with lots of ownershipHave a proven track record of increasing LTV and reducing churnYou should not apply if you:Need constant direction or prefer working in rigid structuresAre uncomfortable with tight deadlines and real accountabilityAvoid owning the outcome of your workWhy Join Pearl West?Growth Opportunity: Step into brands at inflection points and directly impact growthOwnership & Equity: Have a say—and a stake—in the outcomePerformance-First Culture: Results > theater. Speed > endless discussionFlexible Remote Work: Work from anywhere with high trust and autonomyTeam of Operators: Learn from leaders with real track records of scale and exitsCompensation & BenefitsSalary Range: Based on experienceBonus/Equity: Performance-based bonus and equity potentialWork Arrangement: Fully remotePerks: Flexible PTO, team retreats, learning and development budgetHealth & Wellness: Monthly wellness stipendApplication ProcessSubmit your resume and a short cover letter outlining your experience with retention and lifecycle marketing.Initial interview.Final interview with marketing/growth leadership. #J-18808-Ljbffr