Senior Paid Media Specialist

2 weeks ago

Old Toronto, Canada The Influence Agency Full time
Senior Paid Media SpecialistOur client, a well-known international CPG company is looking for a new Senior Paid Media Specialist to contribute to their team. This role is perfect for an ambitious and sociable digital media expert who cares about continuous improvement and collaboration. This hire will find themselves surrounded by a community that cares about team success and personal growth.In this role, you'll be a key player in our client's digital landscape, creating campaigns that resonate with audiences worldwide. You’ll work with established  brands and a wide variety of platforms to maintain the company’s strong foothold in their market and maximize profitability. From optimizing ad spend to analyzing performance metrics, you'll play a pivotal role in shaping their online presence and driving tangible results.Key Responsibilities As a Senior Paid Media Specialist you will:
  • Collaborate cross-functionally with team members to bring marketing strategies to life across a wide variety of channels and platforms.
  • Work closely with internal teams to own digital media planning and strategy, then execute on those campaigns throughout the year.
  • Organize and execute paid social and programmatic campaigns to drive engagement and reach wide audiences across various platforms such as  Pinterest, You Tube, Facebook, TikTok, etc.
  • Work with partnering customers on their digital platforms to support and execute media buys.
  • Conduct post-campaign reporting and performance analysis, using insights to recommend strategic changes across associated  channels.
  • Support the analysis of data/metrics using enterprise tools, Analytics 360, etc.
  • Collaborate with ad trafficking, serving, and other relevant stakeholders to effectively manage the digital media process.
  • Thoroughly research and understand the company’s target audience, ensuring effective reach and engagement.
  • Review and test new digital media channels and evaluate future opportunities. 
  • Monitor, identify and track consumer trends, ensuring the digital strategy remains relevant based on evolving trends and insights from key stakeholders and agency partners.
  • Cultivate strong cross functional working relationships, building trust and a high degree of communication.
QualificationsTo be successful in this role, you should have:
  • 3-5 years of digital marketing experience; preferably in CPG.
  • Strong knowledge of various digital media technologies (e.g., DSPs, Analytics, etc.) and social ad serving channels (e.g., Meta, Pinterest, TikTok, Linkedin, Youtube, etc.).
  • Experience in collaborating with agency partners to execute buys, conduct optimizations, and monitor effectiveness.
  • Prior experience with ad ops on digital/social channels, ideally in the retail space.
  • Well-versed in MS Office.
Team Member TraitsAs a valued member of a team that cares deeply about community, collaboration, and culture, successful team members will:
  • Actively seek out opportunities to connect, engage and work effectively with cross-functional team members.
  • Continuously strive towards personal development and growth.
  • Possess an ambition and hunger for success in their work.
  • Bring positive energy to a team, creating personal connections.
  • Conduct their work with an entrepreneurial spirit and creativity.
  • Maintain a holistic and global perspective of their work, understanding how their contributions fit into the larger picture.
  • Pride themselves as a reliable business partner for various teams.
  • Thrive when given the freedom and autonomy to demonstrate their skills in a way that’s best for them.
Benefits and PerksOur client understands that their people are integral to the success of their business. Here are some things you can expect from them:
  • Flexible, hybrid working model
  • 4 weeks vacation
  • Comprehensive health/dental benefits, including paid sick/floater days, company pension plan and continuing education program
  • Incentive bonus program  
  • Travel opportunities
  • Continuous mentorship and guidance from leadership
  • A caring and supportive team environment
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