Senior Product Marketing Manager

2 weeks ago


Saskatoon, Canada Vendasta Full time

At Vendasta, we’re leading the AI revolution from right here in Saskatoon, and beyond. We work together to empower our partners and customers through our AI‑powered customer acquisition and engagement platform, helping small and medium‑size businesses get more customers and keep them. We’re looking for a Senior Product Marketing Manager who is energized by crafting compelling messaging and go‑to‑market strategies and excited to accelerate product adoption across diverse customer segments. In this role, you’ll play a key part in helping SMBs succeed while shaping the future of AI for local economies. Responsibilities Develop and refine product positioning and messaging based on market feedback, using AI tools to craft narratives and collateral that resonate with our ideal customer profiles. Lead go‑to‑market strategies and product launches, ensuring alignment across teams to drive adoption and growth. Partner with Sales to deliver effective enablement materials, launch campaigns that drive pipeline value, and iterate content using AI‑augmented testing and analytics. Use data and predictive analytics to optimize performance, monitor KPIs like NDR, CAC, and ROI, and continuously improve marketing effectiveness. Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, Economics, Product Management, or a related field. Proficiency in generative AI tools and experience adapting AI outputs for specific customer segments or product lines. Demonstrated experience leading product launches, sales enablement initiatives, and marketing campaigns that deliver measurable impact. Strong data‑driven decision‑making skills, with a track record of improving metrics like CAC, pipeline value, and NDR. Excellent communication skills, with a knack for translating complex product value into clear, compelling messaging. About Vendasta: We help businesses get more customers and keep them. Vendasta is an AI‑powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real‑time actions and insights. Join the Vendasta family, where your happiness and health are our top priorities Enjoy competitive health benefits, flex time, and an annual work‑from‑anywhere policy. Grow with us through an Employee Options Program and benefit from education reimbursement, in‑house learning, and leadership development programs. Explore community events, volunteer opportunities, and a culture brimming with drive, innovation, respect, and agility. Discover your potential. Build something that matters. Join the AI revolution from right here in Saskatoon. Referrals increase your chances of interviewing at Vendasta by 2x. Get notified about new Senior Product Marketing Manager jobs in Saskatoon, Saskatchewan, Canada. #J-18808-Ljbffr



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