VP of Marketing

1 month ago

Montreal, Canada Calliere Group Full time

This is a remote position.

As the Vice President of Marketing, you are responsible for leading the overall marketing strategy, therefore, own all marketing programs, including demand generation, product marketing, digital experience strategy and branding. Reporting directly to the Chief Revenue Officer, you will:

  • Lead, mentor, and empower a marketing team of ~35 employees (3-4 direct reports).

  • Translate GSoft goals into effective marketing strategies for all product lines.

  • Set the marketing direction, priorities, metrics, goals, and overall roadmap to

    support higher-level business objectives.

  • Oversee the development and execution of all marketing programs to ensure

    they align with the company’s go-to-market strategy and vision.

  • Make data-driven decisions to drive continuous process improvements to feed

    revenue growth.

  • Monitor and act on essential metrics; Track and report on important performance

    metrics and use the data to optimize processes and performance continually.

  • Develop and maintain strong partnerships with other stakeholders and ensure

    marketing scales through cross-collaboration with other teams (sales, customer

    success, product, Etc.).

  • Maintain and promote a culture of collaboration, innovation, creativity, and

    continuous improvement.

    Qualifications

  • Established leadership experience managing a marketing team at a VP level;

  • Experience developing and leading marketing initiatives and strategies, directly

    linked to the company’s key objectives and strategic vision;

  • Demonstrated track record of driving revenue growth in a multi-product, high-

    growth SaaS environment;

  • Ability to leverage data and analytics to inform strategies and decision-making

    and optimize performance;

  • Experience working directly with the sales organization and leadership in an

    innovative, fast-paced tech, B2B SaaS company;

  • Extensive knowledge of relevant today's marketing approaches and tools, such

    as Hubspot and Salesforce (CMS, CRM, Marketing).



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