Sales Enablement Lead

• Own and support the sales planning and performance lifecycle, including target setting support, achievement‑to‑plan management, and inputs into forecasting and capacity planning
• Evaluate and manage pipeline health, velocity, and quality, including coverage ratios, stage progression, conversion rates, deal hygiene, and risk identification
• Translate sales strategy into clear activity and execution models that align day‑to‑day sales activity with pipeline generation, deal progression, and revenue outcomes
• Design, maintain, and continuously improve sales performance and pipeline dashboards/heat maps, delivering actionable insights on progress, gaps, risks, and opportunities
• Partner with sales leaders to identify coaching and performance improvement opportunities based on pipeline behavior, deal execution, and performance trends
• Lead sales onboarding, training, and ongoing capability development, including playbooks, frameworks, and best practices focused on execution excellence and pipeline discipline
• Own the sales technology roadmap, acting as the business owner for CRM, sales enablement tools, pipeline management, reporting platforms, and workflow optimization
• Serve as the central representative and voice of Sales for innovation initiatives, workshops, pilots, and cross‑functional programs, consolidating feedback and ensuring sales priorities are clearly represented

Requirements

• Post‑secondary degree/diploma in Business, Commerce, Finance, or a related field (required)
• 5-7 years of experience in sales enablement, sales operations, revenue operations, or sales performance roles (required)
• Proven experience supporting sales planning, target setting, achievement‑to‑plan analysis, and performance management (required)
• Strong experience evaluating pipeline health, velocity, and quality, including conversion rates, deal progression, and forecast confidence (required)
• Hands‑on experience designing and delivering sales onboarding, training programs, and coaching frameworks (required)
• Experience acting as a business owner for CRM and sales technology platforms (e.g., Salesforce), including roadmap ownership and adoption (required)
• Strong analytical skills with the ability to translate data into clear insights and actions (required)
• Excellent written and verbal communication skills, including executive‑level storytelling (required)
• Fluent communication skills in English are required and bilingual skills in French are an asset
• Highly organized, proactive, and comfortable operating in ambiguity (required)
• Experience in wealth management, online brokerage, or financial services (preferred)

Core Competencies

Demonstrates expertise in sales planning, performance management, and pipeline evaluation, with a strong focus on data analysis and actionable insights. Proficient in designing training programs and managing CRM technologies to enhance sales effectiveness and operational efficiency.

Highest-signal resume keywords

• Sales Planning
• Pipeline Management
• CRM Ownership
• Data Analysis
• Sales Training

ATS Optimization Keywords

Hard Skills

• Sales Enablement
• Performance Management
• Target Setting
• Pipeline Health Evaluation
• Deal Progression Analysis
• Forecast Confidence
• Sales Onboarding
• Coaching Frameworks
• Analytical Skills
• Sales Strategy Execution

Soft Skills

• Excellent Communication
• Organizational Skills
• Proactive Approach
• Comfortable in Ambiguity
• Executive-Level Storytelling

Industry Keywords

• Wealth Management
• Online Brokerage
• Financial Services

Tools & Technologies

• CRM Platforms
• Salesforce
• Sales Enablement Tools
• Reporting Platforms
• Pipeline Management Tools