Sales Director, US Corporate
3 weeks ago
POSITION TITLE: Sales Director, US Corporate
DEPARTMENT: Global Sales & Services
ROLE SUMMARY
The core of this position is to promote and sell Destination Toronto as a convention and meeting destination to Planners/C suite executives with a singular focus on groups that use a multi-hotel package, a convention facility and deliver 1500+ attendees. These are ‘Citywide’ defined meetings and conventions. This position is further aligned to support our top vertical sectors.
CORE RESPONSIBILITIES
- Developing proactive business leads for Toronto’s convention facilities and hotels.
- Work with in-market lead generators to acquire leads and acquire business events to achieve annual goals as outlined by leadership, within the highly coveted citywide market for your defined meeting/convention vertical sectors.
- Complex sales cycle, for high impact convention sales that includes: managing multiple stakeholders, high economic impact, high risk decision making, C-Suite decision makers, securing additional business development funding
- Develop sales action plans and participate in planning during the annual budget/business planning cycle that ensure the achievement of annual goals in your defined meeting/convention vertical sectors.
- Plan/execute sales and promotional client outreach for activation primarily based here in Toronto, including site visits and familiarization trips.
- Represent Destination Toronto at sector specific industry events deemed appropriate for business development opportunities, as needed.
- Achieve monthly sales activity goals documented in CRM, relating to prospecting, first meetings, industry participation and achievement of annual business development goals..
- Gain knowledge of competitive sets and changing marketing trends that impact business events.
KNOWLEDGE
- Good working knowledge of computers, Microsoft Office software, Outlook, and general office equipment Experience with CRM, CVENT and EmpowerMINT a plus
ABILITIES, SKILLS AND COMPETENCIES
- Cross border business travel is an important aspect of the role
- Effective negotiating skills
- Strong interpersonal skills
- Self motivated with strong oral, written and public presentation skills
- Ability to multitask, and adapt to a fast pace environment while managing deadlines
- Attention to detail
- Driven & motivated
- Team player
EDUCATION
- Minimum some post-secondary education (College/University preferred)
EXPERIENCE
- Minimum 5 years related sales experience in the hospitality sector, dealing with multiple properties and experience working in convention sales
LANGUAGE
- English essential
COMPENSATION:
- $100, 500-103,300 plus incentive bonus
How to Apply
Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Sales Director" in the subject line.
If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.
We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.
We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.
ABOUT DESTINATION TORONTO
Toronto’s visitor economy is a vital economic engine for the city, generating $9 billion in visitor spending in 2024. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto and the Greater Toronto Hotel Association, Destination Toronto markets and promotes the city to attract visitors and major meetings and events and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com
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