Category Specialist

4 days ago

Old Toronto, Canada Info-Tech Research Full time

Info-Tech Research Group Toronto Office
Toronto, ON M4W, CAN

The Category Manger/Specialist plays a key role in building, maintaining and growing our 370+ software categories. In this role, you will participate in category management from end to end and will be responsible for researching and updating our software listings, maintaining relationships with our 200+ analysts and experts who cover key IT technologies and own the reporting on category health and data collection metrics. This role will be a tactical, detailed-oriented position but will also support innovation on the team and will continue to look for ways to improve and modify how we manage our software listings. Ideal candidates will be organized and diligent, communicate clearly and concisely, creatively problem solve, and be flexible and adaptable.

Key Responsibilities

  • Provide category management for you assigned software categories across various roles such as Security, Marketing, Sales, Enterprise Applications, HR, IT Operations etc.
  • Build new categories and develop category insights and recommendations for any needed feature changes or software listing additions or removals to existing categories.
  • Leverage internal and external data sources in support of building out credible representations of the software categories.
  • Work collaboratively with analysts to ensure proper call coverage and support to any member inquiries.
  • Foster communication with Sales, Research and the Data Operations teams through sharing of feedback on the technology marketplace
  • Coordinate all award launches, segmentation requests, vendor investigations or requests to refresh data for your assigned categories.

Education and Experience

  • Undergraduate and/or Master's degree
  • 4+ years of total experience in market research, product management, project management or related marketing experience
  • Business and/or IT acumen
  • Knowledge of data analysis and technology market research
  • Must have proven experience working with MS Suite of products and be prepared to master our internal systems and technologies (similarities to CRM tools and administration tools)
  • Working knowledge of IT software applications, especially “front office” related tools and applications (e.g., campaign management, CRM, sales enablement, customer success, marketing/sales analytics, etc.)
  • Ability and discipline to effectively manage a series of diverse and complex software categories with on-going re-prioritization and focus.
  • Ability to communicate in a clear, compelling and concise manner in email copy, Internal communications, client facing communications and across departments.
  • Exceptional ability to synthesize and distill large amounts of information from data collection campaigns, and make strategic adjustments accordingly.
  • Ability to strategically and systematically evaluate emerging and longer-term opportunities and threats to data collection, category credibility or how we go to market.
  • Always looking for opportunities to grow and learn, thinking of new innovative solutions to data collection and marketing

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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