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    Montreal (administrative region), Canada Mashreq Bank Full time

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Digital Marketing

1 hour ago


Montreal administrative region, Canada Mashreq Bank Full time

Job Summary:The Elite Job is seeking a highly skilled Digital Marketing & Web Analyst with expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to join our dynamic marketing team. The ideal candidate will play a critical role in driving data-driven marketing strategies, optimizing online campaigns, and providing actionable insights to enhance the digital footprint of our organization. This is a hands‑on position for an analytical thinker who thrives on transforming complex data into clear, actionable insights to support business growth.Key Responsibilities:Implement, manage, and maintain GA4 and Google Tag Manager setups across multiple websites and digital platforms.Monitor, track, and report on website traffic, user behavior, conversion funnels, and campaign performance.Analyze digital marketing campaigns (paid, organic, social, email) to provide insights on ROI, engagement, and optimization opportunities.Develop dashboards and custom reports to track KPIs and present data to internal stakeholders.Collaborate with marketing, content, and development teams to ensure proper tagging, tracking, and accurate data collection.Conduct A/B testing, CRO (Conversion Rate Optimization), and performance analysis for website and campaign improvements.Stay updated with the latest trends and updates in digital analytics, GA4, GTM, and SEO/SEM best practices.Identify opportunities to automate reporting, streamline workflows, and improve data accuracy.Required Skills and Qualifications:Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager, and related analytics tools.Experience with marketing platforms such as Google Ads, Facebook Ads, HubSpot, or similar.Advanced skills in Excel, Google Data Studio, or BI reporting tools.Solid understanding of web technologies, HTML, CSS, and JavaScript for tagging and tracking purposes.Knowledge of SEO, SEM, PPC, and digital marketing principles.Strong analytical skills with the ability to interpret complex data and provide actionable recommendations.Excellent communication skills, both written and verbal, with the ability to present insights to non‑technical stakeholders.Experience:3–5 years of experience in digital marketing analytics, web analytics, or a related role.Proven track record of implementing GA4 and GTM in multi‑domain environments.Experience in e‑commerce, SaaS, or digital marketing agencies is highly preferred.Working Hours:Full‑time position.Flexible working hours with remote work options available.Occasional collaboration across different time zones may be required.Knowledge, Skills, and Abilities:Strong problem‑solving and critical thinking capabilities.Attention to detail and high level of accuracy in data analysis.Ability to manage multiple projects and deadlines simultaneously.Strong curiosity to explore trends, user behavior, and business opportunities.Self‑motivated, proactive, and a team player with a growth mindset.Benefits:Competitive salary and performance‑based incentives.Flexible remote working options.Professional development opportunities and access to analytics certifications.Health insurance and wellness programs.Supportive, innovative, and collaborative company culture.Why Join The Elite Job:At The Elite Job, we believe in empowering our team with the tools, training, and freedom to make an impact. You will work alongside a passionate team of digital marketing professionals, gain exposure to cutting‑edge analytics technologies, and have the opportunity to influence strategic business decisions. If you thrive in a fast‑paced, data‑driven environment and are looking to grow your career, this is the perfect opportunity for you.How to Apply:Interested candidates are invited to submit their resume and a cover letter highlighting relevant experience and achievements to us with the subject line:Application – Digital Marketing & Web Analyst (GA4 & GTM) #J-18808-Ljbffr