Graphic Design and Marketing Coordinator

2 days ago

Hamilton ON, Canada Results Marketing Group Full time

Title: Graphic Design & Marketing Coordinator

Company: Results Marketing Group

Location: Burlington to Hamilton area/ Remote

*Applicants located in Burlington, Oakville, Hamilton and Stoney Creek are highly preferred

*Travel required for team and client meetings

Full-time/Permanent

Salary $45-55k

About Us

We are a start-up marketing agency that specializes in providing digital solutions to clients in the automotive maintenance industry. Our mission is to help our clients achieve their goals through innovative marketing & advertising services.

Job Description

We are seeking a dedicated, organized, and creative Graphic Design & Marketing Coordinator who is passionate about taking their career to the next level. In this role, you will work closely with the Marketing Lead to transform strategies into captivating designs. You will be responsible for creating a wide range of materials, from print to digital, leading social media initiatives, and much more.

Graphic Design

  • Create compelling and visually stunning graphics for digital platforms, including websites, social media, email campaigns, and online ads.
  • Design print materials such as brochures, flyers, and posters to support marketing and promotional activities.
  • Collaborate with the marketing team to develop and execute creative concepts and campaigns.
  • Ensure all designs adhere to brand guidelines and maintain a cohesive visual identity.
  • Work on multiple projects simultaneously while meeting deadlines and maintaining a high standard of quality.
  • Stay up to date with design trends, tools, and technologies to continually improve and innovate our design processes.

Social Media Marketing

  • Lead the organic social media marketing strategy for our clients, driving follower growth and engagement.
  • Research and curate cutting-edge content for various social media platforms.
  • Create social content calendars for each client.
  • Develop and schedule content based on the social calendar.
  • Review and gain approval for all content with the Marketing Lead and client teams.
  • Advise the team on social strategies to enhance client social programs effectiveness.
  • Ensure all campaigns are executed by the launch date and within client budgets.
  • Monitor and report key performance indicators (KPIs).
  • Track metrics to demonstrate campaign successes and areas for improvement.
  • Build a repository of inspirational content for future planning.

Email Marketing

  • Gain and maintain a solid understanding of email marketing best practices and regulations, including CASL.
  • Develop the email marketing calendar in collaboration with the Business Lead and team
  • Own email KPIs, including open rate, CTR, and unsubscribe rate.
  • Develop creative content for engaging emails.
  • Translate product messaging into conversion-focused email and landing page copy.
  • Collaborate with the Business and client teams to grow the email subscriber list.
  • Measure results and optimize campaigns through A/B testing.
  • Create and maintain robust email reporting dashboards for monthly reporting.

Qualifications

  • Bachelor’s degree or diploma in Graphic Design, Visual Arts, or a related field.
  • Minimum 1 year experience in Graphic Design.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
  • Strong portfolio showcasing a range of design work, including digital and print materials.
  • Excellent understanding of typography, colour theory, and layout principles.
  • Experience with motion graphics and video editing is a plus.
  • Strong communication skills and the ability to work collaboratively in a team environment.
  • Expertise in various social channels and their advertising platforms.
  • Knowledgeable about the latest social media features, trends, and engagement strategies.
  • Familiarity with CRM platforms such as Mailchimp or Salesforce.

Please submit your portfolio along with your resume or as a link embedded in your resume.

Only candaites that are selected for interview will be contacted.

We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the company will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform the HR Department of the nature of any accommodation(s) to ensure your equal participation.

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