Sr. Analyst, Digital Analytics

ResponsibilitiesData Analysis & Insights:Analyze digital user behavior across platforms, including websites, mobile apps, and internal applications, using tools such as Adobe Analytics, Google Analytics, Dynatrace, Quantum Metric and other data platforms.Provide actionable insights by identifying trends, patterns, and areas of opportunity to enhance the digital experience and improve KPIs, such as engagement, conversion, retention, and satisfaction.Develop and maintain dashboards and reports to track key performance metrics, delivering clear, concise insights to stakeholders at all levels.Pull and create complex customer profile and interaction datasets to map and optimize customer journey and experience.Cross-Functional Collaboration:Work closely with product and development teams to ensure data insights are integrated into decision-making processes and digital product strategies.Support the personalization team with data segmentation and user behavior analysis to drive targeted and tailored digital experiences.Partner with customer service and support teams to analyze and enhance digital service journeys, focusing on customer satisfaction and efficiency.Data Governance & Management:Ensure the accuracy and integrity of data collected through tagging and tracking, working closely with developers to implement and maintain analytics setups.Maintain compliance with data privacy regulations, ensuring analytics practices align with organizational and legal standards.Proactively troubleshoot data issues, ensuring consistency and reliability across reports and dashboards.Innovation & Trends:Stay updated on industry trends, tools, and best practices in digital analytics, applying new techniques to enhance data analysis and insights.Experiment with emerging analytics tools and methodologies, such as analytics, to identify potential opportunities for innovation.QualificationsEducation: Bachelor’s degree in data science, statistics, marketing, or a related field (Master’s degree preferred).Experience: 3+ years of experience in digital data analytics, with a proven ability to analyze and report on web and mobile app performance.Technical Skills: Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Dynatrace, Quantum Metric and Firebase. Familiarity with data visualization tools like Tableau, Power BI, or Looker is a plus.Data Tracking & Implementation: Strong understanding of tracking/tagging implementation using Google Tag Manager, Adobe Launch, or similar platforms.Programming & Querying Skills: Knowledge of SQL and Python, particularly for data manipulation, querying, and advanced analytics use cases.Retail & Telecommunications Expertise: Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.Analytical Thinking: Strong quantitative and analytical skills, with the ability to synthesize data into actionable insights.Collaboration Skills: Excellent communication and interpersonal skills, with a proven ability to present complex data to non-technical audiences.Project Management: Experience managing multiple projects and deadlines in a fast-paced environment.AI & Predictive Analytics: Familiarity with AI-driven tools and predictive analytics is an advantage.BenefitsCompetitive salary & annual bonusCompetitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.Paid time off for volunteeringCompany matching contributions to charities you supportGrowth & Development Opportunities:My Path: self-driven career development programRogers First: priority in applying to internal roles of interestWellness Programs:Homewood employee & family assistance programCognitive Behavioural Therapy (CBT) & Virtual therapy sessionsLow or no-cost fitness membership.Our commitment to the environment and diversity:Work for an organization committed to environmental protectionStrong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.Schedule & LocationSchedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 8200 Dixie Rd (341), Brampton, ONTravel Requirements: Up to 10%Background Check(s) Required: Criminal Record and Credit CheckBackground CheckTo protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. #J-18808-Ljbffr