Content Specialist

Join to apply for the Content Specialist role at Kalepa. Kalepa is an AI underwriting platform that delivers professional‑grade AI in production. It helps insurers centralize and prioritize submission data, surface critical risk insights, and make faster, more confident decisions. Clients see meaningful improvements in speed and portfolio quality, often calling it “truly an underwriter’s dream.” Kalepa is backed by IA Ventures and Inspired Capital, and our team brings experience from Facebook, Google, Amazon, Mastercard, and Uber. Values Hustle & Grit – We expect everyone to be excellent at what they do and relentless in pursuing their craft. Our speed and determination are our biggest differentiators. Customer Focus – We prioritize work that drives our clients’ growth, profitability, and efficiency, solving their most strategic problems. Meritocracy – Exceptional people are rewarded with rapid promotions and compensation growth. Transparency – We are honest with each other, cut to the heart of the matter, and figure it out together. Experimentation – We test, measure, and iterate quickly to find the path to success. Role Overview Base Salary: $85k–$110k USD The Content Specialist owns and executes Kalepa’s content engine—primarily blog strategy and long‑form content, plus LinkedIn thought leadership across key leaders and subject‑matter experts. The role transforms complex AI and commercial insurance concepts into clear, compelling narratives that build market trust and reinforce Kalepa’s credibility as a category leader. The role reports to and works closely with the Marketing Director to grow the marketing function, drive meaningful commercial impact, and support sales through a robust content engine. Key Responsibilities Own Kalepa’s blog strategy and editorial calendar aligned to brand, product, and GTM priorities. Write, edit, and publish high‑quality long‑form content, including educational posts, industry POV pieces, deep dives, and playbooks. Create and edit content across formats: landing pages, case studies, one‑pagers, newsletters, webinars, product explainers, and sales enablement materials. Own SEO execution and content structure to drive organic growth and improve performance across search engines and AI answer engines. Build and run a LinkedIn thought‑leadership program, ghostwriting for leaders and SMEs while matching their voice and perspective. Use AI tools responsibly to accelerate production—ideation, outlining, summaries, editing, versioning—while maintaining end‑to‑end quality control. Track and report on performance (engagement, traffic, rankings, conversion signals, and sales usage) and continuously refine topics, formats, and distribution strategy. Qualifications 4–5 years of professional content experience (B2B preferred; SaaS, fintech, insurance, or technical content strongly preferred). Exceptional writing and editing skills with the ability to simplify complex technical and domain‑heavy topics. Demonstrated experience writing content that supports SEO outcomes. Strong ghostwriting capability and the ability to match tone/voice across stakeholders. Solid editorial instincts: structure, flow, clarity, accuracy, and quality control. Excellent project management skills: meeting deadlines, approvals, coordination, and maintaining a content pipeline. Experience writing data‑led stories highly desirable. Benefits & Compensation Competitive base salary (based on experience). Significant equity options package. 401(k) plan with employer match regardless of employee contribution. Excellent benefits: 100% covered medical, vision, and dental for individuals and families. 20 days of PTO per year. Global offsites (2021 – Playa del Carmen; 2022 – Rome; 2023 – Buenos Aires; 2024 – Lisbon; 2025 – Cartagena). Gym stipend, mobile phone bill stipend, and continuing education credits. Salary range estimate may vary based on experience, performance, and location; final compensation determined at offer stage. Seniority Level: Mid‑Senior Employment Type: Full‑time Job Function: Marketing, Public Relations, and Writing/Editing Industry: Insurance Referrals increase your chances of interviewing at Kalepa by 2x. #J-18808-Ljbffr