Director, Marketing and Communications

Get AI-powered advice on this job and more exclusive features. About the Role Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do. The Lincoln Alexander School of Law seeks a strategic, creative, and collaborative leader to serve as Director, Marketing & Communications. You will shape and drive the Faculty’s marketing and communications framework—leading initiatives in web design and content, marketing, public relations, social media, and brand communications. Key Responsibilities Develop and execute short‑ and long‑term marketing, communications, and public relations strategies for the School and its Research Initiatives, ensuring alignment with brand, accreditation, and reputational goals. Direct content strategy, copywriting/editing for corporate communications, websites, digital campaigns, and social media, while leading market research initiatives to inform future marketing and engagement plans. Support strategic brand management, media relations, and crisis communications in collaboration with TMU’s University Relations team. Oversee marketing and communications budgets, ensure fiscal responsibility, and establish tracking and reporting systems to measure the effectiveness of strategies and campaigns. Build and maintain strong relationships with students, alumni, faculty, donors, industry partners, and media to advance the School’s reputation and create collaboration opportunities. Lead, mentor, and manage the Marketing and Communications team, fostering a culture of innovation, professional growth, and commitment to diversity, equity, and inclusion. Leadership Competencies Acts with Integrity Builds Relationships of Trust & Collaboration Leads Inclusively Demonstrates Organizational Acumen Drives Vision & Results Qualifications Completion of a post‑secondary degree in a relevant field (Business Administration, Marketing, Communications, Public Relations and/or Advertising) or equivalent work experience. At least 5–7 years of relevant senior‑level experience in planning and implementing marketing & communications strategies and programs. Proven leadership experience in the development and implementation of marketing plans, branding and market research, and the development, implementation and management of large, complex websites. Proven experience in managing evolving and multi‑faceted relationships, including direct and indirect reports, and providing counsel and support to peers and senior executives. Proven experience in a managerial role, supervising and developing staff and external resources, and planning and managing budgets. Demonstrated experience in strategic communications leadership in large, complex, dynamic organizations. Experience in the (advertising) agency and/or post‑secondary environment working with clients with brand implementation would be an asset. A keen eye for effective creative design and a vision for creating compelling, visually appealing, concise and impactful marketing materials across multiple marketing channels. Strong interpersonal skills, including tact, diplomacy, sound judgment and demonstrated professionalism, client services, coaching and consulting service, and outstanding communication & public speaking skills. Strong time management skills and flexibility to effectively prioritize work and ensure its completion. Availability to be on campus an average of 3 days per week (can change depending on operational needs). Additional Information Position Number: 20003288 Reports To: Executive Director, Strategic Planning and Operations Department: Lincoln Alexander School of Law Employee Group: MAC Vacancy Type: Term 12 months Work Location: Hybrid Start Date: ASAP End Date: 12 months after start date Hours of Work: 36.25 Grade: D61 Salary Scale: $96,449 - $154,069 Hiring Salary Range: Up to $125,259 Applicants who do not meet all posted qualifications may, upon the University’s sole discretion, be considered to fill a vacancy on an underfill basis. Toronto Metropolitan University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA), and aims to ensure that independence, dignity, integration and equality of opportunity are embedded in all aspects of the university culture. We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform. All information received in relation to accommodation will be kept confidential. #J-18808-Ljbffr