Campaigns & Digital Marketing Associate

BD is one of the largest global medical technology companies in the world. Advancing the world of health\u00a9 is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description Summary The Campaigns & Digital Marketing Associate will lead the planning, execution, and optimization of multi-channel marketing initiatives across Diagnostic Solutions & Biosciences. This role combines digital program management, creative coordination, strategic marketing, and corporate account support to drive brand growth, customer engagement, and business results. Job Responsibilities Lead end-to-end execution of digital marketing programs, including campaign planning, timelines, budgets, and performance tracking. Collaborate with cross-functional teams (creative, product, sales, IT) to ensure seamless delivery of digital initiatives. Manage digital platforms (web, email, social, paid media) and ensure alignment with brand and business goals. Develop and execute integrated marketing communications strategies across digital and traditional channels. Coordinate creative development, including briefing, asset management, and approvals. Ensure brand consistency across all touchpoints and campaigns. Lead the strategy, development, and execution of integrated omni-channel marketing campaigns across digital, social, email, web, paid media, and traditional platforms. Create compelling, audience-centric content tailored to each stage of the customer journey. Manage campaign calendars and workflows, coordinating cross-functional teams including creative, digital, product, and sales. Map and optimize the customer journey, identifying key engagement points and tailoring content and experiences to improve conversion, satisfaction, and loyalty. Monitor and analyze campaign performance, capturing key metrics such as engagement rates, conversion rates, ROI, and customer feedback. Utilize marketing automation and CRM tools to personalize communications, segment audiences, and nurture leads. Stay current with industry trends and platform innovations to enhance campaign effectiveness. Support localization of globally produced marketing collateral. Support leadership with refinement of strategic presentations including quarterly town‑hall, ASR, marketing plans, and customer presentations. Education And Experience Required Bachelor’s degree in Marketing Communications, Business, or related field. 5+ years of experience in digital marketing, program management, or integrated marketing roles. Knowledge And Skills Required Strong project management skills with the ability to manage multiple priorities. Proficiency in digital tools (Adobe Creative Suite, Marketo, Photoshop, Lightroom). Good communication, collaboration, and stakeholder management skills. Strategic thinker with a creative mindset and attention to detail. Highly organized, self-directed, and accountable. Operates independently and consistently follows through on commitments. Proven experience in brand guidelines, ensuring alignment in visual identity and messaging across all channels. Preferred Qualifications Proficiency with Meta Business Suite, HubSpot, Veeva Vault, Google Ads. Proficiency with Salesforce. Workplace Requirements Minimum 4 days of in-office presence per week; remote or field-based arrangements may vary. Employment is contingent upon sufficient proof of COVID-19 vaccination where required. Why Join Us? At BD, you’ll discover a culture in which you can learn, grow and thrive, and make the world a better place. Equal Opportunity Employer Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and assessment process. If selected to participate in the recruitment, selection, and assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577. #J-18808-Ljbffr