Group Business Director

We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian lenders.As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.Learn more at tradercorporation.com.Job SummaryThe Group Business Director will spearhead AutoTrader.ca’s efforts and transformation of our media business by driving the strategy with OEMs and Agencies that will allow National Advertisers to take advantage of AutoTrader’s new product suites. They will advocate increasing awareness of AutoTrader.ca, our automotive consumer insight, and our expertise, establishing a strong media strategy. The successful candidate will work with OEMs and Agency partners to position the value of our various media/advertising products and ensure AutoTrader.ca becomes a trusted partner across multiple facets of their marketing function.Key Areas of ResponsibilityStrategic Relationships (25%) – Build and maintain strategic relationships at senior marketing levels (VP & C-Suite) within major auto OEMs & Agencies.Understand nationwide marketing objectives across all major vehicle ranges and programs to help inform the wider business of revenue opportunities and product enhancements.Media planning and Content Marketing (25%) – Leverage TRADER expertise in creating highly engaging, vertical content and a unique understanding of the auto-intender to commercialize white-labeled editorial opportunities.Employ consultative selling techniques to educate and inform clients of the broader benefits of their media initiative and content provision to their audiences in both the sales cycle and ownership phase to create brand loyalty and increased lifetime value.Analytics & Insights (25%) – Using TRADER marketplace data, create a SaaS-based revenue stream which engages OEMs directly.Through consultative selling, seek to understand OEM needs in terms of market insight, sales insight, and the digitization of customer records.Construct intelligent cases on how TRADER’s understanding of supply and demand and their interactions can support multiple functions within the OEM and help realize their ambitions in a unique way.Account Strategy & Planning (25%) – Work closely with the Senior Director Sales and other sales/marketing professionals to establish a strong national accounts strategy, sales pipeline, and stream of business.Build relationships and partnerships to achieve targets and the organization’s strategic imperatives. Demonstrate an extremely strong understanding of online media sales.Maintain and grow assigned revenue responsibilities, along with other monthly and quarterly KPI’s.Job RequirementsBachelor’s Degree or higher in a relatable field.8+ years’ experience with a best-in-class organization in high-performance sales or marketing in industries such as Automotive, Data/Analytics or Advertising.Deep understanding of the media landscape including data, insight and content marketing.Experience with Canadian OEMs and a successful track record of building robust partnerships through networking and consultative solution selling.Experience leading complex contract negotiations and long sales cycles.Proven track record at selling enterprise-level products.Expert level knowledge of digital marketing – familiar with industry trends and advances.Excellent communication (verbal and written), presentation and negotiation skills.Strong interpersonal skills: ability to collaborate and engage cross-functional teams to deliver project requirements.High resilience, comfortable adjusting approach in the face of resistance or conflict.Entrepreneurial orientation.What’s in it for youWe understand that there is life at work and life outside of work. Here are a few benefits that support us to be our creative best.Benefits from Day 1Gym discountsEmployee and Family Assistance programVirtual wellness eventsConferences & training budgetRegular internal training programsFinancial planningLet us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.Competitive salaryAnnual bonus structure3% CPP matching #J-18808-Ljbffr