CRM & 1PD Strategy Manager - Pet Nutrition
1 week ago
CRM & 1PD Strategy Manager - Pet Nutrition Join Mars as a CRM & 1PD Strategy Manager for Pet Nutrition. The role is based in Bolton with regular in‑office collaboration. Flexibility is a key enabler, supporting occasional remote work while ensuring business outcomes and personal needs are balanced. Qualifications Bachelor’s Degree in Marketing, Data Analytics, Business Administration, or a related field. 5‑7 years minimum experience with deep expertise in CRM, digital strategy, and audience insights. CRM Experience (Salesforce Marketing Cloud) is a must. Demonstrated experience in complex project leadership and project management. Proven experience managing external agencies, partnerships, data partners, and marketing technology vendors. Experience partnering with digital functional IT teams and enthusiasm for technology platforms and solutions. Prior audience‑driven campaign execution experience, preferably within CPG, eComm and/or Direct to Consumer. Strong analytical skills with a passion for leveraging data to drive marketing strategies. Ability to steward end‑to‑end processes for data acquisition, data flow, quality audits, and audience activation by partnering with cross‑functional teams and agency partners. Responsibilities Lead the overall digital strategy for 1PD acquisition and utilization for Pet Nutrition Canada. Oversee the implementation, configuration, and ongoing management of Salesforce Marketing Cloud (SFMC) to ensure optimal performance and user adoption. Accelerate 1PD collection efforts in partnership with the NA COE team, including designing and scaling brand and portfolio recruitment programs and tools. Oversee brand and portfolio‑led email and SMS programs, including broadcast and trigger campaigns to enhance customer engagement. Optimize and further develop brand‑led CRM programs, focusing on retention and loyalty initiatives. Partner with marketing teams to develop a comprehensive CRM strategy aligned with business objectives, leveraging 1PD to advise brand teams on recruitment planning. Own external agency partnerships, including strategy & creative briefing, SSO, CRM, and CDP; align SOW deliverables and SLAs for successful execution. Collaborate with Global Transformation teams to set up a mutualized technology stack centered around CRM and CDP integration. Formulate a comprehensive 1PD data strategy to enhance marketing across recruitment activities. Analyze customer data to derive actionable insights that inform marketing strategies, campaign development, and audience engagement initiatives. Create and maintain dashboards and reports to track KPIs and measure the effectiveness of marketing initiatives. Provide training and support to team members on SFMC functionalities and best practices. Ensure compliance with data privacy regulations and internal policies, maintaining the integrity and security of customer data. What you can expect from Mars Work with over 140,000 diverse and talented Associates guided by the Five Principles. Join a purpose‑driven company striving to build the world we want tomorrow, today. Best‑in‑class learning and development support from day one, including access to Mars University. An industry‑competitive salary and benefits package, including company bonus. Seniority level: Mid‑Senior level | Employment type: Full‑time | Job function: Other | Industries: Food and Beverage Manufacturing. Referrals increase your chances of interviewing at Mars by 2x. #J-18808-Ljbffr
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CRM & 1PD Strategy Manager - Pet Nutrition
1 week ago
Bolton, Canada Mars, Incorporated and its Affiliates Full timeJob Description: This role is based in Bolton with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work The CRM & 1PD Strategy Managerfor Pet Nutrition will play a critical role in our transformation to become a...
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Bolton, Canada Mars, Incorporated and its Affiliates Full timeA leading global food company is seeking a CRM & 1PD Strategy Manager for Pet Nutrition in Bolton, Canada. This role requires leadership in digital strategy and CRM platform management, focusing on transforming marketing practices. The ideal candidate has a Bachelor's degree and extensive experience in CRM and digital strategy. This position offers...
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Bolton, Canada Mars Full timeA leading global food company is seeking a CRM & 1PD Strategy Manager for their Pet Nutrition division in Bolton, Ontario. In this role, you will lead the digital strategy for customer data acquisition, oversee the implementation of Salesforce Marketing Cloud, and analyze customer insights to drive marketing initiatives. The ideal candidate has 5-7 years of...
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Pet Nutrition E-Commerce Insights Analyst
1 week ago
Bolton, Canada Mars Full timeA leading pet nutrition company in Bolton is looking for an E-Commerce Analyst to drive data analysis and insights to enhance business outcomes. In this full-time role, you will track POS trends, support the sales team, and work on promotional evaluations. Candidates should have a degree/diploma and 1–3 years of relevant experience, including proficiency...
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E-Commerce Analyst
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Bolton, Canada Mars Full timeJob Overview The E-Commerce Analyst - Pet Nutrition role at Mars is based in Bolton with regular in‑office collaboration expected. Flexibility is a key enabler, allowing associates to make choices that support business outcomes and personal needs, including occasional remote work. Key Responsibilities Data Analysis & Reporting: POS trends, category &...
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