Senior CRM Developer- to understand business requirements, build the campaign design and QA testing

13 hours ago

Toronto, Canada S.i. Systems Full time

Position Title: Senior CRM Developer
Line of Business: Marketing
What does the LOB do?: Campaign Design & Execution
Duration: 12 Months
Remote/Hybrid: Hybrid -Every Thursday. Also 4th Friday of every month
Office Location: 81 Bay Street, 33rd Floor, Toronto, Ontario M5E 1Z8
Work Schedule (hours per week, start time): 37.5 Hours/week, 9-5 Monday to Friday

Job Description:
The selected resource will be responsible for providing analytical support on targeted marketing campaign initiatives.

· Using Salesforce Marketing Cloud to build campaigns. Leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.
· Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
· Significant time will be spent on coding
· QA - the successful candidate must ensure that all processes were followed and lay outs are correct before the campaign goes out
· Campaign Design & Execution - Utilize campaign design methods and tools such as Salesforce Marketing Cloud and IBM’s Campaign Management application (previously UNICA).
· Project Management & Relationship Building - Build strong relationships with internal and external partners. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines
· Analysis & Problem Solving - Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset.

Must Have Requirement:
· 1 - 3 years of experience in Salesforce Marketing Cloud
· 1 - 3 years of experience in developing, deploying and managing email campaigns in Salesforce Marketing Cloud
· Strong knowledge and experience of Amp Script, HTML & SQL
· Strong Knowledge of database marketing, relational databases, Business Intelligence (BI) User Interfaces

Nice to Have:
· *Strong nice to have* JavaScript, CSS and Acoustic
· *Strong nice to have* Salesforce Marketing Cloud certifications
· *Strong nice to have* Previous FI experience
· Campaign management experience

An experienced Campaign Manager with at least 2-3 years of expertise in developing and deploying email campaigns in Salesforce Marketing Cloud. Proficient in B2B and B2C email marketing, dynamic content building, data segmentation and validation, reporting, deliverability management.
Apply

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