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Digital Content Designer

4 weeks ago

Toronto, Ontario, Canada Rogers Communications Full time

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story

Digital Content Designer

Reporting to the Senior Manager, Digital Content, you will collaborate with marketing, product, UX, and digital analytics teams to produce user-centered content for customer-facing and internal digital platforms (websites and mobile applications). From concept to execution, your work will ensure that every piece of content reflects the Rogers brand, supports customer journeys, and achieves measurable outcomes. If you are a creative problem-solver with a passion for storytelling and an eye for detail, this role is for you.

What you will do:

Content Strategy & Design:

  • Craft and implement engaging, user-first digital content that aligns with Rogers' business objectives and brand guidelines.
  • Design and produce content for a variety of platforms, including websites, mobile apps, chatbots and internal applications.
  • Collaborate with cross-functional teams (marketing, UX, product, analytics) to develop content that supports user journeys and enhances customer experiences.

Content Creation & Optimization:

  • Write, edit, and optimize content for clarity, consistency, and accessibility.
  • Ensure all content is SEO-friendly, accessible (AODA-compliant), and aligned with UX best practices.
  • Support personalization efforts by working with the Personalization and Optimization team to create content variations for A/B testing, multivariate testing, and content experiments.
  • Use analytics insights and data-driven recommendations to continuously improve content relevance, engagement, and conversion rates.

Project Management & Collaboration:

  • Manage content production timelines, ensuring content is delivered on time and to a high standard of quality.
  • Coordinate with external partners, including design agencies and freelancers, to scale content production as needed.
  • Maintain content calendars and schedules to ensure timely delivery for digital campaigns, product launches, and ongoing updates.

Performance Analysis & Reporting:

  • Use tools like Google Analytics, Adobe Analytics, and content management system (CMS) dashboards to track content performance and engagement.
  • Create performance reports and present actionable insights to stakeholders, offering recommendations for content improvements.

Innovation & Continuous Improvement:

  • Stay up to date on digital content trends, emerging platforms, and industry best practices.
  • Test new content formats, interactive experiences, and visual storytelling methods to ensure Rogers' content remains fresh, relevant, and impactful.

What you will bring:

  • Proficiency in content management systems (CMS) and work management tools (Jira, Trello, Asana, etc.).
  • Hands-on experience with analytics tools (Google Analytics, Adobe Analytics) to measure and optimize content performance.
  • Experience with design software (Adobe Creative Suite, Figma, or similar) to collaborate with UX designers on visual content development.
  • Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field.
  • 2+ years of experience as a digital content designer, content strategist, UX writer, or similar role.
  • Retail & Telecommunications Expertise: Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.
  • Proven ability to create content that is clear, engaging, and on-brand across multiple digital platforms.
  • Knowledge of SEO best practices and accessibility standards (AODA compliance).
  • Strong writing, editing, and communication skills with a passion for delivering excellent user experiences.
  • Ability to manage multiple projects with tight deadlines in a fast-paced, dynamic environment.
  • A creative mindset with a problem-solving approach to content design.
  • Strong interpersonal skills with the ability to build relationships and collaborate with cross-functional teams.
  • Attention to detail and a commitment to continuous improvement.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 75%
Posting Category/Function: Digital & Creative
Requisition ID: 318464

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. You matter to us For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate

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