Marketing Manager

Vice President, Brand Marketing | LUS Brands Company Overview About Love Ur Curls Kids (LUCK™) Launched in January 2024 with a simple mission: we believe that self-love starts young—and that every child deserves to see their curls celebrated, not tamed. Our Love Ur Curls Kids (LUCK™) line was created to make wash days easier, fun, and confidence-building for both kids and parents. Now, we’re looking for a Marketing Manager who’s ready to take this growing category and turn it into a movement. To learn more about us, visit https://loveurcurls.com/pages/love-ur-curls-kids Role Overview As the Marketing Manager for LUCK™, you’ll lead the growth of this category from end to end—building the strategy, creative, and community that will take it to the next level. Beyond social, you’ll guide the content direction for email and paid campaigns, lead brand partnerships, and drive community initiatives and collaborations—everything needed to grow awareness, love, and loyalty for LUCK™. What You’ll Do Social & Community Own organic social media strategy and execution—concept, create, and post daily content across Instagram, Facebook and TikTok. Build and nurture a highly engaged community of parents and caregivers through relatable, inspiring, and educational storytelling. Manage the content calendar across key brand moments, launches, and seasonal campaigns. Partner with creators, parent influencers, and community advocates to amplify real, user-driven stories. Track performance and community feedback to continuously evolve content strategy and tone. Brand Growth & Partnerships Identify and lead brand collaborations, charity initiatives, and community events that align with the LUCK™ mission. Cultivate relationships with like-minded organizations, creators, and causes to expand brand reach and impact. Act as the go-to contact for all LUCK™ partnerships and activations. Creative Direction & Campaigns Oversee the creative concepting for email, ads, and web—ensuring every brand touchpoint feels cohesive and joyful. Partner with the in-house creative team on campaign ideation, production, and storytelling. Support go-to-market plans for launches, promotions, and content series. Who You Are 3–5 years of experience in social media, brand marketing, or content strategy—ideally in kids, or lifestyle categories. Deeply passionate about the kids and family space, and the role brands play in shaping self-esteem early on. A natural storyteller who understands how to connect emotionally through content. Experienced in growing online communities and building authentic engagement. Strategic, resourceful, and creative—you can turn insights into ideas and ideas into action. Bonus: Experience managing creator partnerships or community programs. Why You’ll Love It Here Lead a fast-growing, purpose-driven business with creative freedom and measurable impact. Work with a passionate, collaborative team bringing confidence and joy to the next generation. See your ideas come to life daily across content, campaigns, and community experiences. The Other Perks Comprehensive Benefits: Receive medical and dental coverage and life insurance to ensure your health and peace of mind. We also provide an Employee Assistance Program for additional support. Future Planning: Take advantage of RRSP-matching retirement benefits to help secure your financial future. Paid Time Off: Benefit from paid time off, including vacation days, personal days, bereavement leave, and paid holidays. Wellness Support: Receive an annual wellness allowance to prioritize your health and well-being. Product Perks: Enjoy generous discounts on LUS Brands and LUCK™ products for you, your family, and your friends. Seniority level Associate Employment type Full-time Job function Marketing Retail #J-18808-Ljbffr