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Associate Director, Digital Marketing Delivery
1 month ago
Associate Director, Digital Marketing Delivery Join our dynamic development team as Associate Director of Digital Marketing Delivery, where you will bridge the gap between marketing strategy and technical execution. In this pivotal leadership role you will collaborate with marketing leads, developers, and UX/UI designers to implement and optimize digital marketing initiatives across various platforms. Reporting to the Associate Director of Web Development, you will ensure that marketing strategies align with technical capabilities while driving engagement and operational efficiency, and shape how marketing technology integrates with our broader digital ecosystem. What will you do? Lead coordination with development teams to integrate digital marketing tools, analytics platforms, and customer data management systems Drive the development and deployment of web pages, landing pages, and digital marketing assets ensuring optimal user experience Direct quality assurance testing on page builds to ensure deliverables meet specifications, brand standards, and functional requirements Oversee operational aspects of marketing campaigns from concept through execution, tracking performance and implementing optimizations Serve as Scrum Master for marketing-related development projects, maintaining project backlogs, facilitating agile practices, and removing roadblocks Act as liaison between technical and marketing teams, translating business requirements into technical specifications What do you need to succeed? Must-have Bachelor's degree in Marketing, Communications, Business, or related field with 5+ years of experience in product management, digital marketing operations, or related leadership role Understanding of front-end web technologies (HTML, CSS, JavaScript) and digital marketing tools Experience with quality assurance testing processes and attention to detail for deliverable validation Strong project management and leadership skills with ability to manage multiple teams and initiatives simultaneously Excellent communication skills to work effectively with technical and non-technical teams at all levels Nice-to-have Experience with marketing automation platforms (Marketo, HubSpot) Familiarity with heat mapping tools (Crazy Egg, Hotjar) and testing methodologies Experience with content management systems (Teamsite, WordPress, Sitecore) Knowledge of SEO best practices and web accessibility principles What's in it for you? Opportunity to lead in a dynamic, collaborative, and high-performing development team Leaders who support your development through coaching and managing opportunities Comprehensive Total Rewards Program including bonuses and flexible benefits Access to world-class training programs in digital marketing and technology leadership Flexible work/life balance options Additional Job Details Location: Toronto, Canada Work hours/week: 37.5 Employment Type: Full time Application Deadline: 2025-12-02 Posting Date: 2025-11-04 Applications will be accepted until 11:59 PM on the day prior to the application deadline date above. Inclusion and Equal Opportunity Employment: At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Job skills: Agile Product Development, Communication, Customer Service, Customer Success, Decision Making, Group Problem Solving, Leadership, Long Term Planning, Teamwork, Time Management. #J-18808-Ljbffr
