Medical Communications Senior Manager

5 days ago


Quebec, Canada Directive Consulting Full time
p>Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.This role reports to the Associate Director and is a crucial part of the Paid Media team. The role works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. li>This role is titled Senior Paid Media Strategist internally Oversee and lead a collection of Paid Media accounts Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic Drive referrals via client relationships and professional network Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels Confirm lead routing is accurate within a CRM Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI 4+ years experience working at a performance/digital marketing agency (bonus for B2B) Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Ability to organize, prioritize and manage multiple projects simultaneously You’re quality-obsessed and have not lost your soul for advertising Effectively manage approximately five mid-tier and enterprise accounts Clearly communicate results with client point of contact and executives Exceptional decision making, as it relates to strategic direction for accounts Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainmentAs a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. p>This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
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